Sit back, relax and enjoy as this short video takes you through Ninthlink’s award winning campaign, “Face of Christmas” , after the jump :
Monthly Archives: April 2007
Ninthlink just recieved an Official Honoree Webby Award for the Viral site, Face of Christmas.
Here’s a little background blurb I wrote for a newsletter a few months ago about the site:
Ninthlink decided to implement and test an interactive and measurable viral video marketing campaign for the holidays to prove the value and bring in the holiday cheer. Strategic planning produced 2 areas that we could measure to provide a successful result. The areas measured were: the amount of return visitors by uploading a new video each day for a duration of ten days; and the amount the visitor interacted with the site by allowing the visitors to vote for which videos were their favorite.
I just read an email from a CEO of a Search Engine Optimization firm and he brought up an interesting point of view that many marketers don’t think about, how does it actually make a user feel when they know they are being behaviorally targeted? It was described pretty funny, he claimed he had lost his behaviorally targeted virginity, and felt very used after the experience. Maybe I’m naive, but I’d rather have online advertising catered to what I want and need than some horrible ad for losing weight in 8 days. I believe that marketing is delivering the right value to the right people. I mean, honestly, how many times have you been searching a page and thought to yourself, “Are you kidding me, why would they think anyone on this page would want that?” It might be creepy, but to me online BT is a good addition to online advertising for both sides.
Good thing I have a job where I’ve got headphones on most the time. The internet along with it’s Web 2.0 capabilities are making it way too easy for me to stumble across amazing music. One of my favorite tools for this endeavor is Last.fm – an internet radio station that’s got a brain working just for me.
This all brings me to my list. I’ve got a magical list that I can conviently pull up at the drop of a hat. In case of a scenario where I’m working in front of the computer, doing my thing, and like a rubber hose to the knee cap I get hit by some tunes of a calliber so incomprehensible that my brain actually fizzles away. Seriously, I’m useless in these situations, I’m so moved by what I’m listening to that a sensory overload cloud drowns my rationale and renders me useless – except for figuring out what the hell I’m listening to. Therefore, to bring me back where I need to be, I find out what I’m listening to, and add it to the list.