Monthly Archives

June 2007

Marketing

Conversion. Keep it Simple

What is a Conversion? A conversion is an action that brings value to your business. In terms of the internet, a conversion is when a visitor to your website engages in a desired action. Examples of conversions are purchases, leads, newsletter signups, or any other action that fulfills your company’s objectives. The easiest and most popular way to measure ROI with conversion is product purchases from the website. (more…)
June 22, 2007