Communities are all about people, and all people live in communities…weird huh? So with that distinction I wanted to point out a growing trend in offline communities, Life Themesongs. A life theme is an already prevalent marketing tactic that involves developing a psychographic persona of a model employee or consumer. An analyst will take the ideal representatives of a persona from a group of consumers, and create the ideal persona. People do this themselves in everyday life. They pick a famous philosopher, musician, actor(ess), or personal idol and model themselves after that “ideal” persona. But its hard with everyday environmental distractions to always keep that persona in the forefront of your mind, always asking yourself ww__d (what would __ do)? So I recently got back from a trip to New York and observed an awesome new trend, life themesongs. Almost every 10 people in the city had their iPhones or personal music players broadcasting their anthem to the public. This is just one more way that people can further develop their lifethemes, and something that cellphone providers should exploit.
Monthly Archives: November 2007
DIGILUV
San Diego Bay + Red Bull Airshow
Holiday 2.0…
If you haven’t guessed, we are doing a community / web 2.0 themed month. Not because we are trying to ride the gravy train of increased press about online communities, but because you truly have something to benefit from these new features during the holidays. Below is a list of ideas that any person could use to make their holiday season easier and more connected:
Can’t remember who wants what?
-Set up a wiki at PBWiki to collaborate with family to create a one stop gift list for everyone that can be updated as quickly as their tastes change.
Social Status 2.0
Connecting to your friends and family is becoming more and more virtual everyday. If you are not one of the many hundreds of millions of people racing to position themselves as the next big thing online then you may be missing out. How many people visited your blog last month? How many friends do you have in MySpace? How many videos have you posted to YouTube? Is your information in Facebook? What is your rank and level in World of Warcraft or Halo 3? What is your profile name and community you belong to in Second Life? If you do not have an answer to any of the questions above then you may not be preparing yourself to be a part of the next important status movement.
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Ninthlink realizes the Importance of Community and a Web 2.0 future
Community’s importance can be summed up in one word: loyalty. A vibrant community is a loyal participant on your site. They will evangelize your site; they will offer information on how to improve the site and its usability; they will help you run the site – because it means something to them. Many sites are starting to develop communities, because it means that you have a reliable guarantee of traffic and long term brand relationships. Pre Web 2.0 websites’ traffic fluctuated drastically, but with the aspect of community, and specifically community with a “reason” you will find that your traffic is steady and constantly growing
Web 2.0 will change name in the future, but online communities will continue to grow stronger. As social networking becomes the norm of everyday online interaction, people will look for communities that cater to their needs. These communities will develop their own “niche,” and will become more specialized in their needs and interactions. A forward thinking Web 2.0 community will start to develop its own niche communities within the site – to protect the longevity of the community it has brought. Slow reactions to these developments will mean the loss of community. However, utilizing open source infrastructure and APIs we are able to react quickly to these developments and continue to build your Web 2.0 presence now and well into the future.
A Beginner’s Guide to Web Hosting
What is web hosting? Whenever you visit a website, what you see on your web browser is essentially just a web page that is downloaded from the web server onto your web browser. In general, a web site is made up of many web pages. And a web page is basically composed of texts and graphic images. All these web pages need to be stored on the web servers so that online users can visit your website.
Therefore, if you plan to own a new website, you will need to host your website on a web server. When your website goes live on the web server, online users can then browse your website on the Internet. Company that provides the web servers to host your website is called web hosting providers.
DIGILUV
Ice Skating + Horton Plaza + San Diego
Mobile Gamers are Growing
According to a recent study done by eMarketer, mobile gaming downloads, worldwide, are going to double in size to 460 million downloads by 2009. Americans are invested too deep in different technological devices to probably see any shifts in the next few years, but we are going to see significant changes in large developing countries for 2 reasons. First, these countries have never had the disposable income to buy any gaming devices. Second, mobile subscriber rates are increasing significantly in developing countries which is giving many people access to personal electronic technology for the first time in their lives. What we should look at here is: start developing as many mobile programs for these new consumers as soon as possible because the more they are able to access through their mobile devices the better.
Google’s Expanding Dominance
Google’s decision to launch an entire mobile Internet platform instead of just a single phone might be the best decision they have ever made. Google knows that what they are good at is the Internet, plain and simple. They aren’t AT&T or Motorola and they have nothing to do with wireless communication. However, they are the dominant force on Internet search and Internet applications like Google Maps, Google AdWords, etc… So now that they will be leveraging their new mobile platform across almost every major cell phone carrier you better believe that they will soon have to power to control what the future of mobile Internet access allows.
Google’s launch was probably the nail in the coffin for any other competitors to ever take over Google’s market share.
