According to a recent eMarketer report, 2 of the fastest growing search terms in 2007 are social networking sites dedicated to kids and early teens. It’s cool to see that just because Myspace and Facebook are getting all the press time, you can’t count out the fact that this technology can be utilized to reach any demographic or need.
Monthly Archives: December 2007
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Digital Ad Spending Forecasts Good, traditional not so
If you are in the advertising industry you know that annual ad spend is directly related to economic issues. When the economy starts a recession or decline, then the industry does the same (its a very cyclical environment). New forecasts that came out from ZenithOptimedia show this exact relationship, but they also point out something completely good for those of us in the digital space. Online ad spending is being forecast to see a climb from $36billion to $44.6billion, or from 8.1% to 9.4% of all ad spendings. I think we are seeing that digital advertising is going to be able to distinguish itself from traditional advertising in the eyes of marketers.
MONKEY GOES TO MIAMI
Matt Stallings finishes “First in Flight” a 8″x8″ acrylic painting on a wood panel. KNOW a art show curated by Mark Murphy hits the nation’s largest art event of the year, ART BASEL in Miami Florida December 6-9 2007. This show will feature 50 talented artists from around the world. for more info and images check out www.murphydesign1.blogspot.com.
Why is Video Viewing and Downloading on the Rise?
Television is still the preferred format for watching shows, but the Internet is seeing a steady climb in persons watching their favorite shows online.
It has been reported that viewing of weekly full episodes of television shows is double from previous year, with reported 16% of Internet users watching TV online on a weekly basis. Their is not a day I wake and check online trends and find another amazing statistic or marketplace opening up.
So why is the internet becoming so popular for downloading and viewing video content?
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It’s All About the Backend!
I was having a conversation with my buddy Dave tonight and we were discussing the how it is all about the Backend when building companies. So I thought I would use this opportunity to dymistify the backend and what its all about.
Front End and Back End Distinctions
The backend is not the front end for starters. I will use a Casino as a good way to explain the front end of a website and the backend of the website. The front end of the Casino usually has plenty of space for parking and accomodates many people (HOSTING – SERVER). Upon entering the front entrance of the website you have many options to engage in the Casino experience – for example, you can visit the front desk to get directions (FAQs) or a map of the Casino (SITEMAP). You can read the signs that are typically setup to guide you through to popular areas of the Casino (NAVIGATION). Depending on how well the Casino floor plan has been architected allows for ease of finding what types of games and activities a visitor might be seeking (LAYOUT DESIGN). Once a visitor finds a game or activity then they are ready to engage (CALL TO ACTION) the Backend systems – typically through a Middleware solution (DEALER AND PIT BOSS, SLOT MACHINE, VIDEO GAME CONSOLE, SHOPPING CART – You get the Idea). The job of the Front End systems are typically to get a user to engage in the Backend systems. So you sit down at a slot machine and you are ready to pull that winning combination (INTERFACE). You put your quarter into the slot machine which sets off a sequence of process’s and functions which are all handled unseen to you on the back end.
Black Friday vs. Cyber Monday
There’s a new promotional shopping day rival on the marketer’s calendar; Black Friday (not the stock market crash) vs. Cyber Monday. Which one do you go for? Or do you use both and hope you don’t cannibalize your sales? To introduce each briefly, Black Friday is the retailer promo the day after Thanksgiving. Consumers swarm to retailers that offer outstanding deals which usually brings the retailers out of the red and into the black (sales). Cyber Monday is the new online sales phenomenon that mirrors it’s offline contender, but targets consumers on their first day back to work. This new promotional day has been growing year over year. So here’s the problem–who and what are you as a retailer going to sell (to) on each day? You don’t want to offer a deal on Black Friday at Circuit City and then offer a better deal on the internet on Cyber Monday, but you have to grow the loyalty for that holiday somehow. So how do you do it? That’s up to everyone to figure out, but I do believe that over the next few years retail marketing departments will learn to predict which buyers are going to be most susceptible to buying certain products on the certain promotional days and optimal online/offline promotional mixes will be prevalent. Instead of contention, these 2 holidays have the potential to create very profitable holiday promo seasons.
