Earth Day is right around the corner, and I bet I’ve received over 1000 companies’ marketing communications claiming that they have become green. Their idea of green is a new brand, product, or just the same product but relabeled. This is a problem because buying green is not the answer to solving the issue that is causing us to think green in the first place. So we’re here to promote ways you can digitally change your daily activities and decrease consumption of goods, not increase it.
Use what Google gave you
Google has an amazing suite of products and services that are completely free. One that you should definitely try out is Google Documents. Google has built a replica of Microsoft Office programs online. The best part is that you can do real-time collaboration of creating and editing documents. So next time you’re about to push print think about Google Docs.
Encourage your customers to receive digital versions of all your sales communications. Promote on-site PDF downloads of brochures, sales promotions, etc. If you have a storefront, ask to collect their email address so you can email them a link to download the brochure. Not only will this encourage them to interact with you beyond their initial store visit, but you will be decreasing paper and ink consumption.
Have additional green ideas? Add them and we’ll include them in next month’s newsletter!
Functionality and usability are the two categories that have been driving the growth of Ecommerce development through the previous years, but what does that mean exactly? Well, everyone has his or her own interpretation on that answer, but we’re hoping to explain it in a way you have never seen or heard before. So without further ado, I give you the 4 ‘abilities.
Since I wrote the blog post on mystarbucksidea.com, I have read a lot of other’s posts about it. The majority consensus is that they are doing it wrong. Why I thought? So many people believe that it is a poor strategy, yet I believe its good? I knew that I had to trust that my gut was right, but why was I thinking the way I was? I’ll tell you. It boiled down to 2 influences, Seth Godin and the anti Starbucks blog.
I was just reading a post by Seth Godin this morning. He was speaking about the power of organization, and that people are more effective and powerful when they are organized. This is very true in society, and he gave a good example of Wikipedia.
Last week was the awards ceremony for the 2007 San Diego Ad Club, Addy Awards. It’s great to see all the faces behind the work that is driving our local advertising economy. The panel of judges was an exceptional group of advertising and design veterans, so it was a great acheivement to be awarded. We brought home 2 silvers, one for our charitable work with the Non-Profit art magazine, Ism, and the second was for our Ninthlink Christmas viral site, Face Your Christmas. Mark Murphy, our strategic creative director also took home a few awards for his personal design work. Murphy took home 1 gold and 3 silvers a “People’s Choice” thrown in the mix.
If you weren’t there you should plan on it next year because fun times are definitely available at the San Diego Addys.
Vanessa Carlton + W Hotel + Rooftop + San Diego