One recent trend noticed in the blogosphere is how users are preferring local blog posts, information, and news, over sites that are more national and global in perspective (that is, some New York Post reporter’s blog as opposed to a blogger who only discusses issues relevant to a region, city, or town). READ MORE
So many of us use one Google feature or another when we get online — from web searches (“Google it” is now part of our popular lexicon), email with Gmail, or the Chrome browser. Like any big company, Google is embroiled in a number of major issues in trends, the law, and culture, so it’s good to keep abreast of these as they could effect each of us, one way or the other.
Example: the U.S. Dept. of Justice weighed in on Google’s proposed book search settlement with authors and publishers, saying it should be rejected in its current form but that the parties involved should continue ongoing discussions. READ MORE
After some discussion and tons of iterations, Ninthlink has new business cards fresh off the press and scheduled to arrive early next week. This pile of mock-ups is a tiny peek into the process it takes to come up with the end result.
Webcasting is growing in popularity every day, as more net surfers prefer to have the message delivered in images rather than text. Many brands and companies realize this and are scrambling to put up video content and links to their sites — you’re probably doing this yourself right now, or are thinking about it.
The problem out there: low quality, bad production values, and sometimes slow servers; these three things cause the web cast to not be as pleasing-to-the-eye that’s necessary. READ MORE
Niche Information and Reviewing
Much like cloud computing, in the near future, we will be taking our networks with us wherever we go. As long as we “allow” the sharing of information to our networks, there will soon be a day when you can log on to Amazon and not read random people’s reviews of products but instead read the reviews written by people within our personal networks. These networks are quickly becoming our best currency on the web; the integration and merging of information within our networks is the next popular trend. How much more valuable is it to you to see a movie review written by a friend or even more importantly written by a friend who’s taste you agree with? This type of segmentation within your own networks will be realized.
Reviewing: The New Advertising
Here’s what PR and ad firms and brands are starting to realize in trend-setting: product reviews are the new advertising, and they don’t cost as much. READ MORE
You know that long-running Twix commercial where the guy and girl are at a party and he tries to lure her to his apartment, saying, “I thought you were someone who wanted to blog about your ideals” and she replies: Oh, blogging! I LOVE blogging!”?
That commercial shows that Madison Avenue is aware of a trend online: the marriage of political activism and the blogosphere.
A connected trend: online communities forming and coming together to build a better planet — to think green, go green, work green, and engage in charitable acts that will have a domino-effect of postive change and compassion.