One quick plugin (that I just created) (download the plugin here) to add a “Hop To…” dropdown to your new WP Admin Bar, which gets filled with a list of all your site’s Pages, Menus, and (Post) Categories. So wherever you are, you can jump to any Page / Category of your site, with 1 quick click. Pretty slick?
Update: the Admin Bar Hopper plugin is now hosted in WordPress’s Plugin Repository! Check it out on WordPress.org.
There are some amazing photos over at This Is Not Porn (and it really isn’t porn- it’s SFW). I’m not an “US” magazine kinda guy, but this is as close as I’d get – and it’s still a far, far cry. You could really spend a lot of time over there – and you should. It’s like swimming in gold.
WordPress 3.1 was released yesterday, hooray, huzzah. With it comes a new feature, the Drupal-esq Admin Bar which by default shows up for Administrators, even on the Front End. It is lovely with quick links to jump back to Edit whatever Page you are on, and more. Since it is brand new, I could not find much documentation for how to add/remove links in that WP Admin Bar, so I had to roll up my sleeves (figuratively – right now i am just wearing a tshirt), and figure it out myself. READ MORE
This is the most important question you can answer before embarking on any type of web design or marketing initiatives. Without clearly defined goals, not only will you be unable to gauge the success of your efforts, but you’ll probably miss out on an abundance of opportunities as well.
Whether you’re looking to collect email addresses, increase newsletter signups, make a sale, build your Facebook following, or simply get a lead, it’s essential to have your major conversion points identified. Only then does it make sense for your marketing team to come up with promotional strategies or a web designer to start creating your site, landing pages, or banner ads. READ MORE
We recently ran a Pay Per Click (PPC) campaign for one of our clients looking to increase lead generation. The result was a 135% rise in conversion rate over their existing landing page.
New Dental Choice is a comprehensive dental savings plan designed by practicing dentists for individuals, families, and groups of all sizes. In addition to their site redesign (coming soon), we had the opportunity to help them with some internet marketing, specifically a PPC campaign designed to capture a name, phone number, zip code, and email address; everything needed to follow up with a potential new customer.
Targeted landing pages such as this are great for supporting PPC campaigns in addition to search engine marketing, ad networks, email newsletters, and affiliate marketing. Through the use of proven, visual design elements and additional on page marketing strategies, we were able to increase New Dental Choice’s landing page conversion rate from 5% to 12%.
Over the past couple of years, we’ve been designing and developing high performance landing pages for clients looking to market and sell products or other offerings online.
We are always on the lookout for people and products we believe in. Gobie H20 met both of these requirements, so we created a plan to get the message out on both the negative environmental impact of bottle water use as well as alternative green products, such as Gobie’s reusable filtered water bottle.
Through the use of proven design elements focusing user attention on our call to action and on page content strategies that support our main value proposition and build consumer confidence with site visitors, we were able to get a 19% conversion rate over the first month of launch. READ MORE
Sundance Spas’ website is a great example of designing for the web with conversion goals in mind. Once these calls to action were identified, we were able to move forward with design and development based on a sound conversion strategy.
As you can see, we’ve turned the right navigation channel into a conversion tool, with a focus on financing options, locating a Sundance dealer, special offers, get a quote, requesting a free brochure, and an email sign up form. Additionally, this channel contains links to stay connected via social media and subscribing to their blog. READ MORE
Ninthlink partnered with Blackbook Sessions to help deliver a vision for the future of how kids learn, inspire, and contribute to the local community.
Blackbook Sessions is a non-profit organization that empowers and inspires young and emerging talent. Over the past three years, Blackbook Sessions has sponsored a series of live events, or “Sessions,” providing youth an avenue for discovery, education and rewards evaluated through a panel of industry, business and community leaders.
Attendees are encouraged to bring sketchbooks or notebooks to capture opportunities, exchange drawings with artists in attendance and take notes during live demonstrations. Parents, teachers, guardians and community leaders are welcome to attend.
As a supporter of the local arts and the Southern California community, we are proud to have been part of the redesign and development of their website, BlackBookSessions.org, which enables them to highlight and promote their upcoming events, blog activity, and of course, the rad artists.
In addition to BlackbookSessions.org, we had the opportunity to do design work for both their Facebook and Twitter social media accounts. Each are integral communication channels to help them stay connected with the community, connect with new audiences and keep their followers up to date on the latest news regarding upcoming events and opportunities to get involved. READ MORE
A big part of most marketing efforts and conversion goals involves capturing user data. The type of data and amount of user information you need or request will vary depending on what you’re trying to accomplish. That being said, when creating forms for your contact page, or other landing pages and calls to action, it’s important to keep in mind that the more information you ask for (especially if it doesn’t relate to a specific purpose), the less likely your users are to fill it out and submit.
Back in November, we focused strictly on the language component of ‘Scripting Your Offer’, in regards to the words, phrases and web copy used to sell your products or promote your business offerings online. The month before, we reviewed some ‘Essentials of Web Page Conversion’, which often centered on design elements and specific visual strategies to help convert your site visitors into customers. When it comes to scripting your offer, however, these two aspects will need to complement one another in order to achieve the best possible results. Moving into February, we will be posting some tips and best practices when it comes to both writing for the web AND designing for the web if your goal is to attract customers and increase your sales.