From increasing brand awareness & site visitors to boosting conversion rates, we’ve leveraged the power of local advertising to get real results.
Monthly Archives: November 2011
The Evolution of Search in Six Minutes
Our goal is actually to make improvements to search, that just answer the user’s information need, get them to their answer faster & faster; so that there’s almost a seemless connection between their thoughts & their information needs, and the search results that they find.
Props of course to Mashable for the thorough writeup. Happy #cybermonday , yall
Photographer Chris Jordan
I had the pleasure of attending MOPA last night for a talk with renowned photographer Chris Jordan. The event was much more than I could have anticipated, as it touched deeply into lessons in life and matters for everyone to awaken to. During the talk, he mentioned a huge inspiration of his is a well known western Buddhist practicioner by the name of Joanna Macy. The reference resonated with me wholly as I came across this quote from Ms Macy…
The most remarkable feature of this historical moment on Earth is not that we are on the way to destroying the world — we’ve actually been on the way for quite a while. It is that we are beginning to wake up, as from a millennia-long sleep, to a whole new relationship to our world, to ourselves and each other.
How To Go Local With Your Brand
A few months ago, Google reported that twenty percent of ALL their searches are locally related terms. That figure doubles when taking into account a smart phone, tablet or other mobile device. Bing reported similar numbers last year. With this knowledge, the engines have adjusted their search engine listings to offer more locally based results including maps, reviews, site links, and site previews that can help a searcher with local intent find what they are looking for more readily. More recently, Google launched Google Plus For Business, which can enable a local business to set up a page on Google’s Plus One Social Network. As the major search engines get smarter about what the intent of the searcher is, all indications are that setting up for local is what you should be doing for your business today.
Fact #1: There are 100 million local searches on Google every day.
Fact #2: 97% of Consumers Now Use Online Media to Shop Locally, According to BIA/Kelsey and ConStat.
So, how do you go about setting up your local business? And where exactly should you focus your efforts?
How I launched a Facebook Fan Page in 15 Minutes. For Free!
So for those of you that have your Fan Pages rocking. Here was a quick and dirty test of launching a Page using www.pagemodo.com for FREE. Took the email blast that we shot through www.sendmetric.com and turned into a Facebook page for the promotion in under 15 minutes. Stay tuned as I will be working to reveal some great ways to launch a campaign that requires an email opt-in to be a part of the promotion and contest. Happy Vets day and Happy Marketing.
For All the Veterans Out There
… from our US Dept of Veterans Affairs, via their official YouTube channel. In honor of those that have served us in the past and are serving us now, we take a moment to remember them, in particular at 11:11 on 11/11/11. And of course, there is the Google Doodle for today as well. Nothing animated as has happened with past doodles, but classy nonetheless. READ MORE
How I know my Wife Loves Me
Ok…so I know I have not been blogging lately, for reasons I will reveal in January. But, in my frenzied state of mastering new online marketing strategies for clients… my wife surprised me with a little 1/2 time game changer. Hope to see some of you online in the wee hours of the morning gaining some new rank and file in Call of Duty MW3. Oh yeah.
City Surfing, Cell Phone
Put your wetsuit on and grab your new Xperia Active by sony Ericson.
Help Mr. Clean’s Movember Mustache Grow
“Even the 70′s couldn’t make [Mr. Clean] grow a moustache.” But in honor of Movember, it is official – the more LIKES Mr.Clean gets, the more Mustache he shall have. What’s not to like about that? Get more story from the Mashable article, check out Mr. Clean’s very own Movember user page, and go LIKE that FB page to make that mustache grow grow grow!
