Megan Ayala Director of Search & Social

After graduating from USD with a Bachelor of Business Administration and a concentration in Management, Megan joined the online marketing world in 2009. She specializes in SEO and Social Media, with a strong background in Lead Gen, PPC Marketing and Facebook Advertising. Outside of NLK, Megan enjoys the beach, wine, traveling, & going to football & baseball games. Go Dodgers!

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Surviving Google’s Penguin Update

If you haven’t heard by now or read in our previous blog, Google is making an important algorithm change known as the Penguin Update.

This update is centered around Google’s quality guidelines and namely concerns the following 8 principles outlined by the search engine giant:

Posted by Megan Ayala on April 30, 2012
Categories: Market

Social Media Explained

Came across this today and had to share!

Posted by Megan Ayala on February 6, 2012
Categories: Market

Why Most Companies Struggle with Content

As most of you already know, Google changed their algorithm and now penalizes websites that do not have much (or any) original content. Aimed at “content farms”, i.e. websites that aggregate content from other people’s websites, this update serves “official notice” that original content is King and Queen on the web. In order to rank well in 2011 and beyond, your website needs some.