Over the past few months… it has become crystal clear to me that to “win” online…you must “spend” online. Now, the age-old old axiom of the “rich getting richer” has always been true in the real world….but throughout most of the history of Internet Marketing…it actually has been quite the opposite. Those with the brains and ingenuity could thrive online – without the need for deep pockets. In fact, one of the primary benefits of the Google AdWords advertising console was the fact that anyone (even small companies with little budget) could compete with the big brands on a level playing field. With pay per click costs rising (most Industries are now over $2 a click) a small budget will not get you far, These days, you need lots of money to play.
Consider this:
