Today we were notified that one of our case studies was featured on Bizable.com, a top marketing and analytics platform of Salesforce.com data. The blog was written by our own Ron Weber, VP of Marketing for Ninthlink, and was published this morning at 10:00am. The case study highlights the outstanding results achieved from a recent campaign by utilizing simple A/B URL Split Testing.
We are proud of our feature story and do hope you get an opportunity to learn from it too. Read Blog
Ouch, that hurt!
I was once told by a client several years ago that Pay Per Click Marketing was so easy that even a monkey to do it. While that comment was baseless and untrue at the time, it still stung. As you know, perception is reality; and if a customer truly believed that any monkey could run a successful pay per click program, then perhaps I had gotten myself into the wrong business. Years later, it has become clear to most that you need a qualified professional or team of professionals to help run your campaigns properly. Whether that expertise is in-house, from a consultant, or from an agency, Pay Per Click Marketing has gotten so complex that most businesses these days need an experienced set of eyes to help them maximize their investments.
So where does this misperception about Pay Per Click Marketing being easy come from? Perhaps, the notion comes from Google itself. Google has long told advertisers that they can set up an account and be running AdWords in minutes. This is true. Google also has developed an extremely intuitive platform that makes it very simple for people to structure and create a basic advertising campaign. Google also incentivizes new advertisers with coupons, making the barrier to entry more attractive and the initial invoice a little less bitter to stomach. By making it simple to join, Google has perpetuated the myth that Pay Per Click Marketing is simple to do.
This morning, we got word that Google has been updated with what most SEO Pros are calling Penguin 2.0. Some circles claim this is technically Penguin 4.0 because of a few refreshers to last year’s algorithm update during the year. Either way, a change was made today affecting approximately 2.3% of all Google searches. Were you ready? If you’ve been affected, do you have the roadmap to get back into the game?
Below is a video from David Evans of TKO SEO explaining what Penguin 2.0 is and how to ensure your SEO strategies are in alignment with Google’s vision. Penguin 2.0 with David Evans from TKO SEO
If your rankings have been affected, we can help! Please contact us today and we can get you back in good health and good standing with Google.
On Friday May 17th, 2013, Ninthlink welcomed two member of Google’s UI Team – Susan Petrick and Anya Kogan – to their offices in San Diego for a meet & greet. Both Susan & Anya came to Ninthlink to learn about all of our interactions with Google AdWords. Ninthlink was pleased to have such distinguished guests from the Bay Area; and even prepared a welcoming sign in the Google font and color scheme. We loved the outreach and hope to see more Googlers in our offices, more often.
If 2012 was the year of the Penguin and the Panda, then what will 2013 be the year of [insert name of cute, cuddly animals here]??? If your SEO results suffered in any way, shape, or form last year, many Industry experts believe online marketers will endure “more of the same” this coming year. The list of what to expect includes continued updates to last year’s game-changing Penguin and Panda algorithms (link buying, content stealing is bad!); and a lot more interest in what’s happening with your brand in Social Media (activity and growth is good!).
Sites that have been “over-optimized” will continue to slide downward in favor of sites that provide better user experiences. Period, end-of-story. While this may not be the most shocking news to people, the Big G has been promising this as reality for at least the past 6-7 years. But it wasn’t until Penguin and Panda updates happened last year, that we finally believed them.
Other predictions include the squeezing out of organic real estate on the SERP’s in favor of more Paid Ads (get used to it) and perhaps a little more competition from a relatively new, upstart search engine (see Blekko.com). While we don’t anticipate that Blekko will steal away a thunderous amount of traffic away from Google, they are already making inroads on mobile tablet searching. We expect that they, at the very least, finally get on the public’s radar this year.
If we were to offer any advice coming into the new year, it is this – optimize your brand online the right way! Look at your analytics, look at your site speed & load times, look at your activity in Social media, and look to see where your customers are getting hung up and falling out. Your goal this year should be to better meet the needs of your customers. If you are still unclear what the purpose of your users are, why not survey them just to be sure. While SEO is not the end-all, be-all it once was, organic traffic is still the best return on your investment. So, understanding how to play the game is still worth your while.
Here’s wishing you the best of success online in the new year!
It’s Sunday night. I’m checking my last batch of emails before I turn in to bed. Typically, Sunday night emails are left for Spam but not tonight – not on this night. The message I read was from Google – sent to the webmaster/ owner/ optimizer of many sites (me). The note was short and sweet, and very simple to interpret. Moving forward Google will be notifying ME of all major issues, as they pertain to the health of our websites. If the issue is severe enough, Google will be giving us the actual details of the issue and will let us know if it persists. Google will even “cap” the number of emails, so they won’t become a burden to us.
While this may not sound like “news” to most, it signifies a radical change for those people that have been in the SEO Industry for a long time. What this means is that there will be no more guessing at what a potential problem might be but instead we will be getting information on the exact issue. In addition, we will be receiving action steps on how to fix the issue. This notification should be a welcome sigh of relief to not only optimizers but to anyone that owns a website.
Below is a screenshot of the email notification from Google so you can read it for yourself.
Could this be a kinder, more gentler Google? Absolutely! I know we sing the praises of Google often but this is a huge step forward in closing the communication gap between Google and website owners.
A cool, new feature in was unlocked recently in Google AdWords called “shared budgets” that allows you to spread your budgets across the campaigns you select. Prior to this, a pay-per-click marketer had to review their client’s budgets daily to see how they’ve been spending then reallocate the budgets accordingly to ensure you hit your budget goals by the end of the month. Needless to say, this process was difficult, tedious, and time-consuming. Now, with shared budgets, you can ensure your goals are met each and every month with ease.
Below is an illustration inside an AdWords account:
Google AdWords Unlocks “Shared Budgets”
One simply has to 1/ name your budget 2/ select which campaigns will sharing the budget 3/ select the dollar amount of the budget and 4/save the shared budget. All of this takes place inside your shared library.
Google AdWords continues to innovate in ways that serve both the agency and the client in positive ways. The shared budget feature is just testament to Google’s positive innovations. We applaud the new feature and have plans to start using it immediately.
For more about Google’s Shared Budget feature, please click here:
Google AdWord’s Shared Budget Tool
A must read for any level. Check out “Ultimate Guide To Google AdWords, 3rd Edition” by Perry Marshall and Bryan Todd
It’s not often I get to review a book written specifically about “Internet Marketing.” So when I get the opportunity, I take the job very seriously. After all, I’ve been in this Industry a really long time now, and I’ve seen and heard just about every type of claim there is about how to “Get Rich Click” on the Web. When I decided I wanted to screen the “Ultimate Guide to Google AdWords, 3rd Edition,” written by Perry Marshall and Bryan Todd, I obviously came into it with an extremely skeptical eye. 352 pages later, however, I have emerged as a changed man.