This morning, we got word that Google has been updated with what most SEO Pros are calling Penguin 2.0. Some circles claim this is technically Penguin 4.0 because of a few refreshers to last year’s algorithm update during the year. Either way, a change was made today affecting approximately 2.3% of all Google searches. Were you ready? If you’ve been affected, do you have the roadmap to get back into the game?
Below is a video from David Evans of TKO SEO explaining what Penguin 2.0 is and how to ensure your SEO strategies are in alignment with Google’s vision. Penguin 2.0 with David Evans from TKO SEO
If your rankings have been affected, we can help! Please contact us today and we can get you back in good health and good standing with Google.
On Friday May 17th, 2013, Ninthlink welcomed two member of Google’s UI Team – Susan Petrick and Anya Kogan – to their offices in San Diego for a meet & greet. Both Susan & Anya came to Ninthlink to learn about all of our interactions with Google AdWords. Ninthlink was pleased to have such distinguished guests from the Bay Area; and even prepared a welcoming sign in the Google font and color scheme. We loved the outreach and hope to see more Googlers in our offices, more often.
If 2012 was the year of the Penguin and the Panda, then what will 2013 be the year of [insert name of cute, cuddly animals here]??? If your SEO results suffered in any way, shape, or form last year, many Industry experts believe online marketers will endure “more of the same” this coming year. The list of what to expect includes continued updates to last year’s game-changing Penguin and Panda algorithms (link buying, content stealing is bad!); and a lot more interest in what’s happening with your brand in Social Media (activity and growth is good!).
Sites that have been “over-optimized” will continue to slide downward in favor of sites that provide better user experiences. Period, end-of-story. While this may not be the most shocking news to people, the Big G has been promising this as reality for at least the past 6-7 years. But it wasn’t until Penguin and Panda updates happened last year, that we finally believed them.
Other predictions include the squeezing out of organic real estate on the SERP’s in favor of more Paid Ads (get used to it) and perhaps a little more competition from a relatively new, upstart search engine (see Blekko.com). While we don’t anticipate that Blekko will steal away a thunderous amount of traffic away from Google, they are already making inroads on mobile tablet searching. We expect that they, at the very least, finally get on the public’s radar this year.
If we were to offer any advice coming into the new year, it is this – optimize your brand online the right way! Look at your analytics, look at your site speed & load times, look at your activity in Social media, and look to see where your customers are getting hung up and falling out. Your goal this year should be to better meet the needs of your customers. If you are still unclear what the purpose of your users are, why not survey them just to be sure. While SEO is not the end-all, be-all it once was, organic traffic is still the best return on your investment. So, understanding how to play the game is still worth your while.
Here’s wishing you the best of success online in the new year!
It’s Sunday night. I’m checking my last batch of emails before I turn in to bed. Typically, Sunday night emails are left for Spam but not tonight – not on this night. The message I read was from Google – sent to the webmaster/ owner/ optimizer of many sites (me). The note was short and sweet, and very simple to interpret. Moving forward Google will be notifying ME of all major issues, as they pertain to the health of our websites. If the issue is severe enough, Google will be giving us the actual details of the issue and will let us know if it persists. Google will even “cap” the number of emails, so they won’t become a burden to us.
While this may not sound like “news” to most, it signifies a radical change for those people that have been in the SEO Industry for a long time. What this means is that there will be no more guessing at what a potential problem might be but instead we will be getting information on the exact issue. In addition, we will be receiving action steps on how to fix the issue. This notification should be a welcome sigh of relief to not only optimizers but to anyone that owns a website.
Below is a screenshot of the email notification from Google so you can read it for yourself.
Could this be a kinder, more gentler Google? Absolutely! I know we sing the praises of Google often but this is a huge step forward in closing the communication gap between Google and website owners.
A cool, new feature in was unlocked recently in Google AdWords called “shared budgets” that allows you to spread your budgets across the campaigns you select. Prior to this, a pay-per-click marketer had to review their client’s budgets daily to see how they’ve been spending then reallocate the budgets accordingly to ensure you hit your budget goals by the end of the month. Needless to say, this process was difficult, tedious, and time-consuming. Now, with shared budgets, you can ensure your goals are met each and every month with ease.
Below is an illustration inside an AdWords account:
Google AdWords Unlocks “Shared Budgets”
One simply has to 1/ name your budget 2/ select which campaigns will sharing the budget 3/ select the dollar amount of the budget and 4/save the shared budget. All of this takes place inside your shared library.
Google AdWords continues to innovate in ways that serve both the agency and the client in positive ways. The shared budget feature is just testament to Google’s positive innovations. We applaud the new feature and have plans to start using it immediately.
For more about Google’s Shared Budget feature, please click here:
Google AdWord’s Shared Budget Tool
A must read for any level. Check out “Ultimate Guide To Google AdWords, 3rd Edition” by Perry Marshall and Bryan Todd
It’s not often I get to review a book written specifically about “Internet Marketing.” So when I get the opportunity, I take the job very seriously. After all, I’ve been in this Industry a really long time now, and I’ve seen and heard just about every type of claim there is about how to “Get Rich Click” on the Web. When I decided I wanted to screen the “Ultimate Guide to Google AdWords, 3rd Edition,” written by Perry Marshall and Bryan Todd, I obviously came into it with an extremely skeptical eye. 352 pages later, however, I have emerged as a changed man.
Google + Local has replaced its star ratings with a new scoring system. Individual reviews are also counted different. Where a “3″ is “excellent, a “2″ is “very good”, a “1″ is “good” and a “0″ is “poor”. Google then takes these ratings and averages them out to give the business a “score” between 0 and 30 – with a 30 being the best you can do.
What this means to most businesses is that you must continue to provide the best customer service you can because you never know who or what rating you will receive from a client interaction. READ MORE
Dear Local Business Owner,
If you hadn’t heard the news by now, yesterday Google announced the end of Google Places as we used-to-know it. In it’s place is an updated version of Google Plus, which has now officially merged with Google Places. There has been a lot written already about the change and a lot of panic has ensued. The way we see it, not much has changed yet..but be prepared Google Plus is here to stay.
What has changed:
1) Your business has 2 fronts – For the time being, your business page will have two faces – Google Places and Google Plus. You can still login to your accounts the same way you’ve been accustomed to logging in. You will, however, notice that if you are logged into your G+ account. Google is now showing you how many times you’ve visited a particular business page. At some point we expect there to be a single login – from your G+ page but for now nothing has changed. READ MORE
Not too long ago, the search engines announced a uniformed way to make better sense of the content on the web. They called it Schema. The goal was to use a new markup language that would enable website authors to tag their content, a feat that would ultimately help the engines organize and serve up more meaningful results. The engines said Schema was coming and some in the optimization community took notice. About a year had passed since that fateful announcement.. yet Schema seemed like perhaps another crazy concoction. A whole lot of work to do without any tangible result. Schema was literally nowhere to be found except in the code of websites of the early adopters. That is until now. READ MORE