www.watchyulelog.com : tt doesn’t get much simpler than that. Props to Tim, another Ninthlink web developer extraordinaire, for this one. Really should’ve set him up with his own account for blogging here, since he’s been here since what, May? Maybe in 2014? Happy Yule Log days to all.
Seems like a particularly yule time yoodle, which’d be the Google Doodle for YouTube for their end of 2013 Rewind. What did 2013 say?
Today we were notified that one of our case studies was featured on Bizable.com, a top marketing and analytics platform of Salesforce.com data. The blog was written by our own Ron Weber, VP of Marketing for Ninthlink, and was published this morning at 10:00am. The case study highlights the outstanding results achieved from a recent campaign by utilizing simple A/B URL Split Testing.
We are proud of our feature story and do hope you get an opportunity to learn from it too. Read Blog
It’s been said that imitation is the sincerest form of flattery, but can another’s lack of creativity come back to bite you?
Unfortunately, the answer is…yes. This past March, Google updated their definition of “duplicate copy” to encompass not just the traditional on-site connotation but also replicated copy living on different domains. And since Panda has now become an integral part of the algorithm, websites displaying the same copy are beginning to lose rank.
After working in the industry for 5 years, “borrowed” copy is one of the top ranking reported annoyances by content producers. After all, spending time, energy and resource creating your content only to have it reappear on some other site seemingly as their own, can be more than a tad obnoxious.
So, what can you do if your copy has been snatched?
1. Locate the culprits. Online tools like Copyscape are an excellent way to pinpoint offenders. Plus, the tool is free and super easy to use. Simply visit their website at www.copyscape.com, enter your URL, click “go” and get a list of all guilty parties. Copyscape even offers a comparison tool that allows you to analyze two web pages or articles via URL or text and see how closely they match.
2. Chronicle the infringements. Now that you know who is plagiarizing your copy, it is important to document it. Be sure to make note of which sites you find listed in step one. You can enter this information in a spreadsheet so you can easily go back and reference it. You can also use another very helpful and free tool, the WayBack Machine, that archives the internet all the way back to 1996. With the WayBack Machine, you should be able to determine approximately when the lifting began.
3. Contact the offenders. So, now that you have found and logged the imitators, it’s time to act. By drafting a request that is both polite and stern, you can let the site owner’s or Webmaster know that you are aware of the offense and are giving them an opportunity to correct it by taking the pages down or re-writing them within a realistic time-frame.
Chances are most violators will adhere to your request. However, in the event you are met with opposition you do have a few options. You can: contact your company’s legal representative for further assistance or file DMCA forms (Digital Millennium Copyright Act) with Google and Bing. After submitting these forms, your complaint will be researched and if it is determined that copyright infringement did in fact take place, Google and Bing will remove the offending copy.
All in all, the web is an excellent resource for content ideas and inspiration. But when inspiration becomes replication, and originality succumbs to idleness there can be a stiff price to pay.
So, play it safe. Write your own copy or enlist some trusted help. In the long run, I promise you’ll be glad you did!
Well, were you just a little early? A lot early? Right on time. I guess we still another 30 minutes to wait before there are flat UI pieces everywhere. Even looks like AT&T is jumping right in. What’s your favorite color combo? Is the gold one really made out of solid gold?
SFG Finance was having issues with the way their site looked on mobile devices. Specifically, users coming to the site on their smartphone were greeted with the following view:
Chances are, if your website was hosted with bluehost, HostGator, HostMonster, or JustHost, your site has had some issues today. Apparently they are all run by one parent company Endurance Response, and as of writing this around 2pm on Friday afternoon, “Work continues … to diagnose other issues that may be impacting performance.”. Is it a coincidence that WordPress version 3.6, codename Oscar, was released yesterday, and less than 24 hours later some websites are just as online functional as … garbage? Patience seems to be the key. Maybe it is the internet’s way of telling you to get away from your computer and enjoy this, the first weekend of August? READ MORE
Ouch, that hurt!
I was once told by a client several years ago that Pay Per Click Marketing was so easy that even a monkey to do it. While that comment was baseless and untrue at the time, it still stung. As you know, perception is reality; and if a customer truly believed that any monkey could run a successful pay per click program, then perhaps I had gotten myself into the wrong business. Years later, it has become clear to most that you need a qualified professional or team of professionals to help run your campaigns properly. Whether that expertise is in-house, from a consultant, or from an agency, Pay Per Click Marketing has gotten so complex that most businesses these days need an experienced set of eyes to help them maximize their investments.
So where does this misperception about Pay Per Click Marketing being easy come from? Perhaps, the notion comes from Google itself. Google has long told advertisers that they can set up an account and be running AdWords in minutes. This is true. Google also has developed an extremely intuitive platform that makes it very simple for people to structure and create a basic advertising campaign. Google also incentivizes new advertisers with coupons, making the barrier to entry more attractive and the initial invoice a little less bitter to stomach. By making it simple to join, Google has perpetuated the myth that Pay Per Click Marketing is simple to do.