Sweating the small stuff? If it doubles your website’s conversion then it’s definitely worth exploring. There’s always ways to improve the user experience of a website, and we always like to gear it toward making the experience easier and more convenient for the user, and boosting conversion rates while we’re at it. To see the latest and greatest of handy user experience funnels and tools, Little Big Details (www.littlebigdetails.com) is a great place to check in and see a gallery of goodness.
Online Conversion Archive
Perrier-Jouët offered a champagne gift special as part of their marketing campaign this holiday season. Our optimization efforts blew away the CPA and conversion rates from the already stellar results we helped to obtain last year.
Ninthlink successfully launched RagsDesign.com in May of 2012. We designed and programmed the website using an up and coming WordPress Business Ecommerce theme from ProGo.com. The entire site was customized to fit multi-currency and brand requirements of Rags Design, a company based in both Europe and the US.
According to Bridget Knol, owner of Rags Design,
“RagsDesign.com has been a major factor in the success and recognition of Rags Design. The website has made is possible to share and sell my jewelry collection around the world and gives my customers easy access to my newest line of jewelry.”
The website allows you to purchase products in both the US $Dollar and the Euro. Using a Progo.com theme, Rags Design was able to utilize their current PayPal account as the shopping cart through WP Ecommerce. Ninthlink plans to continue to utilize the Progo.com Ecommerce Theme as it allows us to stream-line the checkout process with any of WP Ecommerce’s supported shopping carts, and provides Small Businesses a cost-effective way to sell products online. Read the Full Press Release on PRWeb.com. READ MORE
Designers talk about “the fold” on websites as some arbitrary line, where almost everyone will see what is going on “above the fold” on your homepage, and noone ever bothers to scroll down “below the fold”, so you can pretty much get away with anything you want there, right? But what does it really MEAN? Enter Where’s the fold – now you can SEE where the fold most likely will be, on whichever site you choose. Now we just need a Firefox plugin to do the same thing…
As we strive to stay true to our promise of creating High Performance Websites, we’ve been running optimization test on the layouts and content of various pages of our client’s websites including jacuzzihottubs.com. One such test (outlined below) involved Jacuzzi’s request a quote page, in which we tested the page’s content and design in an effort to increase conversions (and revenue & ROI along the way).
Denny’s recently launched a very impressive website. Not only does it leave all the designers here feeling warm and fuzzy about a strongly designed look and feel, but it also hits all the needs of their target market and is spreading the goods by pushing social media in a big way. The “quick navigation” option and page slider is also pushing the envelope for user interaction – a bold move for a big brand. We applaud it and think that it’s quite magnum.
The determining factor in whether or not you’re getting the most out of your website or landing page hinges on the success of your call to action (CTA). The call to action is the primary goal you have set for your visitors once they’ve come to your page and it’s essential to make this as clear as possible for your users. Fortunately there are quite a few strategies you can use to maximize the amount of attention your call to action will receive.
This is the most important question you can answer before embarking on any type of web design or marketing initiatives. Without clearly defined goals, not only will you be unable to gauge the success of your efforts, but you’ll probably miss out on an abundance of opportunities as well.
Whether you’re looking to collect email addresses, increase newsletter signups, make a sale, build your Facebook following, or simply get a lead, it’s essential to have your major conversion points identified. Only then does it make sense for your marketing team to come up with promotional strategies or a web designer to start creating your site, landing pages, or banner ads. READ MORE