www.watchyulelog.com : tt doesn’t get much simpler than that. Props to Tim, another Ninthlink web developer extraordinaire, for this one. Really should’ve set him up with his own account for blogging here, since he’s been here since what, May? Maybe in 2014? Happy Yule Log days to all.
Web Design Archive
Today we were notified that one of our case studies was featured on Bizable.com, a top marketing and analytics platform of Salesforce.com data. The blog was written by our own Ron Weber, VP of Marketing for Ninthlink, and was published this morning at 10:00am. The case study highlights the outstanding results achieved from a recent campaign by utilizing simple A/B URL Split Testing.
We are proud of our feature story and do hope you get an opportunity to learn from it too. Read Blog
It’s been said that imitation is the sincerest form of flattery, but can another’s lack of creativity come back to bite you?
Unfortunately, the answer is…yes. This past March, Google updated their definition of “duplicate copy” to encompass not just the traditional on-site connotation but also replicated copy living on different domains. And since Panda has now become an integral part of the algorithm, websites displaying the same copy are beginning to lose rank.
After working in the industry for 5 years, “borrowed” copy is one of the top ranking reported annoyances by content producers. After all, spending time, energy and resource creating your content only to have it reappear on some other site seemingly as their own, can be more than a tad obnoxious.
So, what can you do if your copy has been snatched?
1. Locate the culprits. Online tools like Copyscape are an excellent way to pinpoint offenders. Plus, the tool is free and super easy to use. Simply visit their website at www.copyscape.com, enter your URL, click “go” and get a list of all guilty parties. Copyscape even offers a comparison tool that allows you to analyze two web pages or articles via URL or text and see how closely they match.
2. Chronicle the infringements. Now that you know who is plagiarizing your copy, it is important to document it. Be sure to make note of which sites you find listed in step one. You can enter this information in a spreadsheet so you can easily go back and reference it. You can also use another very helpful and free tool, the WayBack Machine, that archives the internet all the way back to 1996. With the WayBack Machine, you should be able to determine approximately when the lifting began.
3. Contact the offenders. So, now that you have found and logged the imitators, it’s time to act. By drafting a request that is both polite and stern, you can let the site owner’s or Webmaster know that you are aware of the offense and are giving them an opportunity to correct it by taking the pages down or re-writing them within a realistic time-frame.
Chances are most violators will adhere to your request. However, in the event you are met with opposition you do have a few options. You can: contact your company’s legal representative for further assistance or file DMCA forms (Digital Millennium Copyright Act) with Google and Bing. After submitting these forms, your complaint will be researched and if it is determined that copyright infringement did in fact take place, Google and Bing will remove the offending copy.
All in all, the web is an excellent resource for content ideas and inspiration. But when inspiration becomes replication, and originality succumbs to idleness there can be a stiff price to pay.
So, play it safe. Write your own copy or enlist some trusted help. In the long run, I promise you’ll be glad you did!
Well, were you just a little early? A lot early? Right on time. I guess we still another 30 minutes to wait before there are flat UI pieces everywhere. Even looks like AT&T is jumping right in. What’s your favorite color combo? Is the gold one really made out of solid gold?
Another redesign relaunch in the books, as Ninthlink is proud to present the new look of Eco Caters Organic Catering : www.ecocaters.com. From overall information architecture cleanup to a total full-width design update to bring them hopefully at least a little bit closer to the present in terms of look and feel, from the first time we built their site in December 2007. Luckily we had used WordPress for them from the get-go, so even though everything got a fresh coat of fresh, their Blog Archives date all the way way back. With more luscious pictures to add to their already-delicious Organic Menus, and friendly layouts highlighting all the help you’ll get in booking your San Diego Wedding Caterer, or latest Corporate Events, I’d like to think we did them proud. READ MORE
On Friday May 17th, 2013, Ninthlink welcomed two member of Google’s UI Team – Susan Petrick and Anya Kogan – to their offices in San Diego for a meet & greet. Both Susan & Anya came to Ninthlink to learn about all of our interactions with Google AdWords. Ninthlink was pleased to have such distinguished guests from the Bay Area; and even prepared a welcoming sign in the Google font and color scheme. We loved the outreach and hope to see more Googlers in our offices, more often.
Sweating the small stuff? If it doubles your website’s conversion then it’s definitely worth exploring. There’s always ways to improve the user experience of a website, and we always like to gear it toward making the experience easier and more convenient for the user, and boosting conversion rates while we’re at it. To see the latest and greatest of handy user experience funnels and tools, Little Big Details (www.littlebigdetails.com) is a great place to check in and see a gallery of goodness.
I googled it, I found it, I tweeted it, and I’m still stoked, so here’s a quick blog post : Simple Social Icons is an understatement of a title. Rather than reinventing the wheel over and over, why not use something as simple as this? It’s always nice when WordPress plugins do exactly what you were looking for, right? READ MORE