www.watchyulelog.com : tt doesn’t get much simpler than that. Props to Tim, another Ninthlink web developer extraordinaire, for this one. Really should’ve set him up with his own account for blogging here, since he’s been here since what, May? Maybe in 2014? Happy Yule Log days to all.
Web Marketing Archive
It’s been said that imitation is the sincerest form of flattery, but can another’s lack of creativity come back to bite you?
Unfortunately, the answer is…yes. This past March, Google updated their definition of “duplicate copy” to encompass not just the traditional on-site connotation but also replicated copy living on different domains. And since Panda has now become an integral part of the algorithm, websites displaying the same copy are beginning to lose rank.
After working in the industry for 5 years, “borrowed” copy is one of the top ranking reported annoyances by content producers. After all, spending time, energy and resource creating your content only to have it reappear on some other site seemingly as their own, can be more than a tad obnoxious.
So, what can you do if your copy has been snatched?
1. Locate the culprits. Online tools like Copyscape are an excellent way to pinpoint offenders. Plus, the tool is free and super easy to use. Simply visit their website at www.copyscape.com, enter your URL, click “go” and get a list of all guilty parties. Copyscape even offers a comparison tool that allows you to analyze two web pages or articles via URL or text and see how closely they match.
2. Chronicle the infringements. Now that you know who is plagiarizing your copy, it is important to document it. Be sure to make note of which sites you find listed in step one. You can enter this information in a spreadsheet so you can easily go back and reference it. You can also use another very helpful and free tool, the WayBack Machine, that archives the internet all the way back to 1996. With the WayBack Machine, you should be able to determine approximately when the lifting began.
3. Contact the offenders. So, now that you have found and logged the imitators, it’s time to act. By drafting a request that is both polite and stern, you can let the site owner’s or Webmaster know that you are aware of the offense and are giving them an opportunity to correct it by taking the pages down or re-writing them within a realistic time-frame.
Chances are most violators will adhere to your request. However, in the event you are met with opposition you do have a few options. You can: contact your company’s legal representative for further assistance or file DMCA forms (Digital Millennium Copyright Act) with Google and Bing. After submitting these forms, your complaint will be researched and if it is determined that copyright infringement did in fact take place, Google and Bing will remove the offending copy.
All in all, the web is an excellent resource for content ideas and inspiration. But when inspiration becomes replication, and originality succumbs to idleness there can be a stiff price to pay.
So, play it safe. Write your own copy or enlist some trusted help. In the long run, I promise you’ll be glad you did!
Well, were you just a little early? A lot early? Right on time. I guess we still another 30 minutes to wait before there are flat UI pieces everywhere. Even looks like AT&T is jumping right in. What’s your favorite color combo? Is the gold one really made out of solid gold?
Ouch, that hurt!
I was once told by a client several years ago that Pay Per Click Marketing was so easy that even a monkey to do it. While that comment was baseless and untrue at the time, it still stung. As you know, perception is reality; and if a customer truly believed that any monkey could run a successful pay per click program, then perhaps I had gotten myself into the wrong business. Years later, it has become clear to most that you need a qualified professional or team of professionals to help run your campaigns properly. Whether that expertise is in-house, from a consultant, or from an agency, Pay Per Click Marketing has gotten so complex that most businesses these days need an experienced set of eyes to help them maximize their investments.
So where does this misperception about Pay Per Click Marketing being easy come from? Perhaps, the notion comes from Google itself. Google has long told advertisers that they can set up an account and be running AdWords in minutes. This is true. Google also has developed an extremely intuitive platform that makes it very simple for people to structure and create a basic advertising campaign. Google also incentivizes new advertisers with coupons, making the barrier to entry more attractive and the initial invoice a little less bitter to stomach. By making it simple to join, Google has perpetuated the myth that Pay Per Click Marketing is simple to do.
Another redesign relaunch in the books, as Ninthlink is proud to present the new look of Eco Caters Organic Catering : www.ecocaters.com. From overall information architecture cleanup to a total full-width design update to bring them hopefully at least a little bit closer to the present in terms of look and feel, from the first time we built their site in December 2007. Luckily we had used WordPress for them from the get-go, so even though everything got a fresh coat of fresh, their Blog Archives date all the way way back. With more luscious pictures to add to their already-delicious Organic Menus, and friendly layouts highlighting all the help you’ll get in booking your San Diego Wedding Caterer, or latest Corporate Events, I’d like to think we did them proud. READ MORE
Did you know about this? Did everyone know about this except me? ads.twitter.com is not just for those Twitter accounts that are actually paying to show up in your timeline whether you are interested in the fact that Internet Explorer 10 is like a Swiss Army knife or not. Anyone who tweets can go to ads.twitter.com, log in with your normal twitter.com logins, and then there up at the top menu is a lovely Analytics tab. Just a quick disclaimer : I suppose it could be a little humbling to check it out and see that for however many tweets you tweeted in the past month of tweets, you only go like 3 mentions, and maybe a net gain of 8 more followers. But if you are in to charts and graphs and tables and clicks and high fives and jQuery tooltips , this might be for you. READ MORE
Recently, Google launched their very own Business Credit Card for Adwords. The card features a 11.9% variable APR, ample credit limits and no annual fees.
However, the card is only available by invitation and with a personalized application ID. Additionally, it may only be used for your Adwords media buy. Therefore, if a card member tries to use it for purchases outside of the console, the card will be declined.
The card is associated with MasterCard and is provided exclusively by Barclays Bank, a UK based lender.
Benefits of the card include confident buying power, solutions to seasonal cash flow issues and easy tracking on spending.
It is still unclear if or when the card will be available to all advertisers. But once again, this is another big change for the search engine giant.
This morning, we got word that Google has been updated with what most SEO Pros are calling Penguin 2.0. Some circles claim this is technically Penguin 4.0 because of a few refreshers to last year’s algorithm update during the year. Either way, a change was made today affecting approximately 2.3% of all Google searches. Were you ready? If you’ve been affected, do you have the roadmap to get back into the game?
If your rankings have been affected, we can help! Please contact us today and we can get you back in good health and good standing with Google.
Sweating the small stuff? If it doubles your website’s conversion then it’s definitely worth exploring. There’s always ways to improve the user experience of a website, and we always like to gear it toward making the experience easier and more convenient for the user, and boosting conversion rates while we’re at it. To see the latest and greatest of handy user experience funnels and tools, Little Big Details (www.littlebigdetails.com) is a great place to check in and see a gallery of goodness.