At Ninthlink, we always like to give credit where credit is due. And we happened to come across a great article that features the 50 best creative websites of 2011 from Splashnology.com. This is a great read that showcases the most innovative websites and redesigns from last year. Job well done guys! Enjoy!
Check out Santa’s holiday search tip rap, fresh off the little snowflake in the bottom right of Google’s helpful “New Gadgets” page. Did you get a new gadget – Android phone, tablet, or computer – over the holidays? Then this is for you: Download Google Chrome, get the Google+ app to face time, er, face-to-face with up to 9 people, hit up the Android App Store, and more. Happy Holidays!
A few months ago, Google reported that twenty percent of ALL their searches are locally related terms. That figure doubles when taking into account a smart phone, tablet or other mobile device. Bing reported similar numbers last year. With this knowledge, the engines have adjusted their search engine listings to offer more locally based results including maps, reviews, site links, and site previews that can help a searcher with local intent find what they are looking for more readily. More recently, Google launched Google Plus For Business, which can enable a local business to set up a page on Google’s Plus One Social Network. As the major search engines get smarter about what the intent of the searcher is, all indications are that setting up for local is what you should be doing for your business today.
Fact #1: There are 100 million local searches on Google every day.
Fact #2: 97% of Consumers Now Use Online Media to Shop Locally, According to BIA/Kelsey and ConStat.
So, how do you go about setting up your local business? And where exactly should you focus your efforts?
So for those of you that have your Fan Pages rocking. Here was a quick and dirty test of launching a Page using www.pagemodo.com for FREE. Took the email blast that we shot through www.sendmetric.com and turned into a Facebook page for the promotion in under 15 minutes. Stay tuned as I will be working to reveal some great ways to launch a campaign that requires an email opt-in to be a part of the promotion and contest. Happy Vets day and Happy Marketing.
Local is the latest buzzword in Online Marketing and seems to be the very last mile of the Internet Marketing gold rush. Now, everyone from the major search engines to city specific business directories and publishers are vying for your local marketing dollar. Having been in this space for over 12 years, the local play makes sense. Early on, the search engines focused completely on National rankings. So if you optimized your website, for example, for a keyword phrase such as “Apparel”, you’d be competing on nationwide level – even if you were a local brick and mortar establishment. Ad platforms were the first to offer geo-targeting and then others followed suit. But soon came local review and directory sites and such and then a whole Industry was formed around localization. With that came the snarky salespeople (yes Yellow Pages, we mean you) that went after the small Mom & Pop shops with vigor and left a lot of small businesses with a bad taste in their mouths for local advertising. Throw in a recession and suddenly sites like Groupon.com and other daily deal websites have emerged in the local space. Admittedly, it can be confusing out there. With so many options now, what should you do if you are a local business?
Not sure if I would ditch your wallet just yet. But this is a badass idea that I could see growing really fast and going far. Google Wallet just launched so unfortunately it’s not available for all card holders or all smartphone. Currently partnered with Citi Bank, Master Card, And Sprint phones, or you can load up a prepaid Google card. Hope they hurry up and expand to more carriers. READ MORE