
A few months ago, Google reported that twenty percent of ALL their searches are locally related terms. That figure doubles when taking into account a smart phone, tablet or other mobile device. Bing reported similar numbers last year. With this knowledge, the engines have adjusted their search engine listings to offer more locally based results including maps, reviews, site links, and site previews that can help a searcher with local intent find what they are looking for more readily. More recently, Google launched Google Plus For Business, which can enable a local business to set up a page on Google’s Plus One Social Network. As the major search engines get smarter about what the intent of the searcher is, all indications are that setting up for local is what you should be doing for your business today.
Fact #1: There are 100 million local searches on Google every day.
Fact #2: 97% of Consumers Now Use Online Media to Shop Locally, According to BIA/Kelsey and ConStat.
So, how do you go about setting up your local business? And where exactly should you focus your efforts?
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