Your Brand Online Are you ready to jump in and keep up? Okay, so you have been keeping up with the innovations, the changes in consumer purchasing and interests, what brands are popular, what brands are not popular, and what new technology is going to roll off the assembly line tomorrow. For others, it’s everything they can do to keep up with the speed of technology—for instance, it was less than half a year that Apple introduced the iPhone G3 after the G2, when the G2 was still on many people’s shopping lists. Read more about Your Brand Online... Conversion Rate Have you been paying close attention to the conversion rate on your site? Neilsen Online reports in its MegaView Report that 1-800-Flowers.com led retail web sites in conversion (the percentage of visitors who make a purchase) in September, 2008. The company’s MegaView Report analyzes contemporary trends in Internet retailing, an aspect of online marketing that Ninthlink puts significant focus on for our clients. We keep an eye on current conversion trends to determine how these trends may reflect purchasing online in the near future, and what areas need attention to create a profitable conversion rate for you and your brand. Read more about Conversion Rate... The Ethnography of Book Buyers A Study Readership of blogs is on the rise. Jupiter Research noted a 300 percent growth in monthly blog readership in the past four years. Readers look to links and multiple blog sources to extend the conversation: 49 percent of blog readers, defined as someone who reads at least one blog a month, and 71 percent of frequent readers all read more than one blog per session. Multiple blog sources offer more opportunities for consumers to see blog ads. A quarter of readers say they trust ads on a blog, compared to 19 percent who trust ads on social networking sites. Read more about Ethnography... Maintain Brand Loyalty Keep your customers coming back to your site How do you keep your customers loyal to your brand, so that they keep coming back to your web site, buying updated products and service, and spreading the word of your company out there (a good viral marketing technique)? This sounds easier than it is – it’s just a matter of keeping up on trends and keeping your website fresh with blogs, email blasts, rss feeds, and other tools available. Read more about Maintaining Brand Loyalty... Three Hot New Websites What's New and Trendy Online Coilhouse – A blog, a magazine, and a cultural artifact, calling itself “a love letter to alternative culture, written in an era where at-culture no longer exists.” Created by Russian-born now-American artists living in Pittsburgh, the site and magazine attempt to fuse art, fashion, photography, modeling, literature and film together. They take their mission statement from William Gibson’s All Tomorrow’s Parties: Read more about Three Hot New Websites... A Case Study in Unique Advertising Wazzel Facebook Game Wazzle.com is a sports social network site, aimed for the armchair quarterback types, the every fan that enjoys sports, beer, and lots of talk. The Wazzel game, now on Facebook, is (we predict) the “It” game for 2009 and an example of the marketing trends that we will discuss in the forthcoming book and the direction brand online will be heading towards. Read more about The Unique Wazzel Case Study...			The Basics of Racing    Lesson 10: Racing is Life    2008 Weblog Awards : Get Your    Vote On    Strom is Alive!    The color Cobalt?    Promote Your Blog    The Basics of Racing: Lesson 9:    Driver Preparation & Safety    Thank you for taking time to get to    know Ninthlink and friends. If you    love helping clients promote and    grow using the internet, please help    us share the goodness.    How can we help?    The Modlins    December 5    Read More    AIGA Interactive Presents: MTV    December 6    Read More    Got more events for us?