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Marketing

Barack Obama’s Online Success Strategy

  It’s no secret that much of President Barack Obama’s successful campaign for getting elected “the leader of the free world” had a lot to do with reaching out to the denizens of cyberspace in ways no other candidate ever has, not even his opponent, John McCain.  (more…)
January 23, 2009
Design

A Case Study in Unique Advertising

Urban Dictionary defines "Wazzel" as just another word for anything you want it to be, a sign for something intangible: "Is it me or does that look like wazzel on the table?" "Anybody coming for a wazzel with me?" "ARGH, My Firefox connection is wazzeling up!" (more…)
November 20, 2008
Design

Three Hot New Websites

We're always paying attention to what is hot (and what is not), new, and trendy in the online world. For the Cultural Elite Coilhouse – A blog, a magazine, and a cultural artifact, calling itself "a love letter to alternative culture, written in an era where at-culture no longer exists." Created by Russian-born now-American artists living in Pittsburgh, the site and magazine attempt to fuse art, fashion, photography, modeling, literature and film together. They take their mission statement from William…
November 20, 2008
Design

Maintain Brand Loyalty

How do you keep your customers loyal to your brand, so that they keep coming back to your web site, buying updated products and service, and spreading the word of your company out there (a good viral marketing technique)? This sounds easier than it is – it's just a matter of keeping up on trends and keeping your website fresh with blogs, email blasts, rss feeds, and other tools available. (more…)
November 20, 2008
Design

The Ethnography of Book Buyers

Readership of blogs is on the rise. Jupiter Research noted a 300 percent growth in monthly blog readership in the past four years. Readers look to links and multiple blog sources to extend the conversation: 49 percent of blog readers, defined as someone who reads at least one blog a month, and 71 percent of frequent readers all read more than one blog per session. Multiple blog sources offer more opportunities for consumers to see blog ads. A quarter of…
November 20, 2008