Why do some products experience explosive growth and others die?
The truth is good marketing is comparable to putting together a puzzle in a tornado. We know that sounds crazy, but that’s the reality of good marketing. Additionally, money can’t buy success. The venture capital industry with all of their money and endless access to the best resources have an average success rate of 20% and that’s because there are millions of methods that work today and don’t work tomorrow. The rate of change in the marketing industry is frankly insane. Consumer preference change happens every second, which means an eye catching ad today is white noise tomorrow. Not to mention every other month the big players (Google, Facebook, etc) change their rules and regulations, which completely change the methodologies for reaching customers. Identifying and delivering the right message to the right people and driving their actions in a manner that results in a positive return on investment can only be done with a very tight synergy of technology, creative, marketing, sales, and business development. Most agencies do one part of one of these activities. We understand the importance of synergy and that’s why we have in-house creative, development and marketing teams working side by side.