Helping to Bring a New “Face” To Quicken
When times call for a brand refresh, a new approach must be studied and carefully thought through – and with a recognized and trusted brand, the approach needs to be subtle, yet effective. Quicken wanted to introduce people and lifestyle into their look and feel for 2016, and we couldn’t agree more with the decision. The brand update was then backed up with a mass of deliverables including (but not limited to) a homepage update, landing page options, display ads, email solutions, web banners, and a budget calculator.
As the brand updates and strategies took premise for this round, the main objective remained the same as far as driving the customer to take action. As always, crafting the strategy with the design updates further allowed us to refine the main call to action and keep it at the forefront of the updates. Visit www.quicken.com