Monthly Archives

November 2008

Design

Maintain Brand Loyalty

How do you keep your customers loyal to your brand, so that they keep coming back to your web site, buying updated products and service, and spreading the word of your company out there (a good viral marketing technique)? This sounds easier than it is – it's just a matter of keeping up on trends and keeping your website fresh with blogs, email blasts, rss feeds, and other tools available. (more…)
November 20, 2008
Design

The Ethnography of Book Buyers

Readership of blogs is on the rise. Jupiter Research noted a 300 percent growth in monthly blog readership in the past four years. Readers look to links and multiple blog sources to extend the conversation: 49 percent of blog readers, defined as someone who reads at least one blog a month, and 71 percent of frequent readers all read more than one blog per session. Multiple blog sources offer more opportunities for consumers to see blog ads. A quarter of…
November 20, 2008
Design

Your Brand Online

Okay, so you have been keeping up with the innovations, the changes in consumer purchasing and interests, what brands are popular, what brands are not popular, and what new technology is going to roll off the assembly line tomorrow.  For others, it’s everything they can do to keep up with the speed of technology—for instance, it was less than half a year that Apple introduced the iPhone G3 after the G2, when the G2 was still on many people’s shopping…
November 20, 2008
Design

Conversion Rate

Neilsen Online reports in its MegaView Report that 1-800-Flowers.com led retail web sites in conversion (the percentage of visitors who make a purchase) in September, 2008. The company’s MegaView Report analyzes contemporary trends in Internet retailing, an aspect of online marketing that Ninthlink puts significant focus on for our clients.  We keep an eye on current conversion trends to determine how these trends may reflect purchasing online in the near future, and what areas need attention to create a profitable…
November 20, 2008
Design

The Modlins. The Ken Club, Dec. 5th, 2008

12-05-2008 21:00 at The Ken Club w/ The Heavy Love! 4079 Adams Ave, San Diego, California 92116 Cost: $5 The Modlins return to The Ken Club, this time teaming up with The Heavy Love to bring you a pre-Festivus holiday season kick off 60’s dance party awesomestravaganza! Because, seriously, who doesn’t start celebrating the holidays at the beginning of December? Expect the festivities to be big, and the love to be heavy. Learn More
November 20, 2008