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Design

Category Archives: Design

Website Need Some Love?

It shouldn’t surprise you that the average website isn’t an effective tool for it’s business.

It might have branding problems. The image and impression that you give of your business might not resonate with your ideal customers.

Even if you don’t send most of your leads to your website or sell on it, in today’s world, people will visit your website and check you out. If there is a disconnect between your website experience, and the experience of your other sales and marketing touch points, it could be a show stopper.

Follow these 4 steps to audit your website and find out if your site is a star or a show stopper:

1) How long are people on your website? 2 minutes? 3 minutes? The longer, the better. 15 seconds on your website means your site is a show stopper. You can see this in Google Analytics.
2) How many pages are people viewing? 2-5? Fine. 10? Great. 1 page? Show stopper.
3) What is the story someone understands about your business after 15 seconds, 30 seconds, 2 minutes? Is the information and the way that it’s expressed coherent with what you say face to face?
4) What are you discussing on your website? What topics? What emotionality are you using?

We can help you uncover quick fixes to improving your brand and making your website a star that speaks to your ideal customer. Get expert advice today.

You don’t want average…you want extraordinary.

 

We Love Dribble.

What is a dribble?

Dribble is a community of designers answering that question each day. Web designers, graphic designers, illustrators, icon artists, typographers, logo designers, and other creative types share small screenshots (shots) that show their work, process, and current projects.

Why we LOVE dribble?

In this day and age of so much technology, apps, websites, advertising, and more we find dribble to be a good pool to swim in. Most of the work is either conceptual design, User interface, app ideas, and user experience snippets. As designers & marketers we love to watch trends and pull ideas from other like-minded professionals in the world of digital. With the ability to like and save dribble shots as a member of the community I can refer back to ideas and even jump in the game and post mine. The community is mostly kind and constructive with feedback so it also serves as a free market input areana.

Ninthlink Creates Product Demo for CES 2016

Ninthlink designed and built a GUI (Graphical User Interface) for TP Link, one of the world’s leading providers of networking solutions for both Home and Office use, to support a product demo during CES 2016.

At this year’s CES, TP Link unveiled it’s Talon AD7200, the world’s first true tri – band router to market, allowing users to stream on multiple devices, share an entire 4k HD movie in minutes, and send thousands of photos and songs from one device to another in minutes.

The GUI, displayed on a big screen at the TP Link exhibition, showcased a real-time speed comparison of transfer rates for various file sizes and media, highlighting the blazing fast speed of the Talon AD7200 compared to existing connection speeds, which could be paused on demand to play an integrated technology demo video.

tp_link_GUI

Puradigm: Fresh and Clean Solutions

Puradigm offers proactive air & surface solutions through a host of products that each contain Puradigm’s ingenious new technology. We always look forward to providing solutions and strategies to companies such as Puradigm as we get a first hand introduction to the superiority of the product and how this will make a difference in people’s lives. We’ve got one of their systems cranking away in the office to keep everyone here breathing easy and staying healthy.

After learning everything we could about the technology and the company, it was time to begin the leg work on introducing Puradigm into the marketplace with a complete branding package. A branding guidebook for Puradigm was crafted to drive digital and print materials, including a logo, type guidelines, color usage, and pages after pages of how to treat the brand. The style guide then paved the way for the Ninthlink team to implement further services such as sales sheets and brochures, 3D renderings of Puradigm products, video production, a total website solution, and a multitude of sales support. We’re excited to show you how we built the look and feel of Puradigm from the ground up. Watch out for a case study in our work section soon.

 

Cyber Security Just Got a Little Easier

You’re walking back into the office after a relaxing lunch break, take a seat at the desk, and wake your computer back up. “Oh no, this can’t be…” you mutter to yourself. But, yes – catastrophe is rapidly unfolding amongst the glowing luminescence of your monitor. The most critical systems that you’re in charge of managing are being attacked hundreds of times with each passing minute. Tens of thousands of threats against your delicate infrastructure all went down while you were chomping on a burger. Instigate panic mode – all systems check for emotional break down. This is the world series of nightmares that you knew may one day leech into your life when you decided to become a Cyber Security Manager.

Sounds kinda stressful, right? Well that’s exactly the type of situation that we take into mind when it comes to UX design and development. How is John Q Security Manager going to turn into a hero this very minute instead of curling up into a ball in the corner of his office and sucking his thumb? It comes down to rifling his way through the security software and taking all necessary actions when seconds count. And that’s how we approached a redesign to the Tritium Cyber Security Software. The team is now in the midst of building and refining solutions for Tritium and looking forward to creating some heroes. User testing and further refinement are coming up in the pipeline, so check back soon for a case study of how we approach such consequential design and development matters and the User Experience solutions that make the difference.