It shouldn’t surprise you that the average website isn’t an effective tool for it’s business.
It might have branding problems. The image and impression that you give of your business might not resonate with your ideal customers.
Even if you don’t send most of your leads to your website or sell on it, in today’s world, people will visit your website and check you out. If there is a disconnect between your website experience, and the experience of your other sales and marketing touch points, it could be a show stopper.
Follow these 4 steps to audit your website and find out if your site is a star or a show stopper:
1) How long are people on your website? 2 minutes? 3 minutes? The longer, the better. 15 seconds on your website means your site is a show stopper. You can see this in Google Analytics.
2) How many pages are people viewing? 2-5? Fine. 10? Great. 1 page? Show stopper.
3) What is the story someone understands about your business after 15 seconds, 30 seconds, 2 minutes? Is the information and the way that it’s expressed coherent with what you say face to face?
4) What are you discussing on your website? What topics? What emotionality are you using?
We can help you uncover quick fixes to improving your brand and making your website a star that speaks to your ideal customer. Get expert advice today.
You don’t want average…you want extraordinary.