All Posts By

Craig Wheeler

Craig Wheeler

Welcome to the Family: The Ninthlink Surfboard

We are beyond excited to share with you the newest member of the Ninthlink family. We just welcomed in this new beauty of a surfboard, hand shaped by Morris & Mango Surfboards and complete with a custom Ninthlink exclusive glassing job. The Ninthlink culture lives and breathes San Diego and when we’re not cranking away at our jobs, we soak up the San Diego experience along with the best of them. We’re known to end up at the beach during our down time, and while a few of us are seasoned surfers, we have an office full of workers that no doubt love to soak in the beach experience.

We purposefully went after a well-rounded 7’0 board that works for everyone. Without being too big nor small, even the most fragile of interns that may step through our doors can get pushed into San Diego’s mush to great avail. But to not thwart any of the seasoned Ninthlink surfers, this Morris & Mango Scrambled Egg style board is known to really come alive when the waves get overhead. Read More

Puradigm: Fresh and Clean Solutions

Puradigm offers proactive air & surface solutions through a host of products that each contain Puradigm’s ingenious new technology. We always look forward to providing solutions and strategies to companies such as Puradigm as we get a first hand introduction to the superiority of the product and how this will make a difference in people’s lives. We’ve got one of their systems cranking away in the office to keep everyone here breathing easy and staying healthy.

After learning everything we could about the technology and the company, it was time to begin the leg work on introducing Puradigm into the marketplace with a complete branding package. A branding guidebook for Puradigm was crafted to drive digital and print materials, including a logo, type guidelines, color usage, and pages after pages of how to treat the brand. The style guide then paved the way for the Ninthlink team to implement further services such as sales sheets and brochures, 3D renderings of Puradigm products, video production, a total website solution, and a multitude of sales support. We’re excited to show you how we built the look and feel of Puradigm from the ground up. Watch out for a case study in our work section soon.

 

Cyber Security Just Got a Little Easier

You’re walking back into the office after a relaxing lunch break, take a seat at the desk, and wake your computer back up. “Oh no, this can’t be…” you mutter to yourself. But, yes – catastrophe is rapidly unfolding amongst the glowing luminescence of your monitor. The most critical systems that you’re in charge of managing are being attacked hundreds of times with each passing minute. Tens of thousands of threats against your delicate infrastructure all went down while you were chomping on a burger. Instigate panic mode – all systems check for emotional break down. This is the world series of nightmares that you knew may one day leech into your life when you decided to become a Cyber Security Manager.

Sounds kinda stressful, right? Well that’s exactly the type of situation that we take into mind when it comes to UX design and development. How is John Q Security Manager going to turn into a hero this very minute instead of curling up into a ball in the corner of his office and sucking his thumb? It comes down to rifling his way through the security software and taking all necessary actions when seconds count. And that’s how we approached a redesign to the Tritium Cyber Security Software. The team is now in the midst of building and refining solutions for Tritium and looking forward to creating some heroes. User testing and further refinement are coming up in the pipeline, so check back soon for a case study of how we approach such consequential design and development matters and the User Experience solutions that make the difference. If you are experiencing a problem with your computer Computer Repairs North Lakes can fix any computer problem your having, just give them a call.

 

A Little Bit of What We Saw at SXSW

For everything that’s happening in Austin, TX for SXSW, there’s only a miniscule amount of information that can be taken in when relating to the event as a whole. But that’s okay, because everywhere you turn, there’s something amazing to be seen in the sea of brilliant new technologies, information, and ideas. Craig, Alex, and Matt embarked on the journey to Austin to soak themselves in what SXSW had to offer, and they came back with a few things to share.

The team made it a point to learn about the latest from the UX/UI world as well as see what some of the great online innovators are saying about the state of responsive design and preparing for the influx of devices that are being introduced to market. Admittedly, much of what we heard was still being attributed to the birthing era of responsive design, and much of that we are quite familiar with as far as going through the rounds and testing responsive ideas ourselves. A common theme we were hearing was the internet of everything and the internet of things. As we see more consumer products being introduced as “always connected” and “smart” such as the NEST, there comes more thinking and planning on how the experience will be portrayed. It’s definitely exciting times in the world of user engagement.

Apart from the technical aspects of the web, we saw quite a few inspirational talks from peeps that have started some good things. Dark Rye is a small group of people working on unbranded content for Whole Foods Market. The idea is all about storytelling and the end result is a online catalogue full of engaging video and inspirational stories. The budget is low but it all stems from passion – the passion of the stories that are found and the dedication of the team that makes it all happen. It’s a great recipe for an audience to click the share button.

Of course, with the maker movement in full swing, we had to sit in on some DIY talks. We saw 4 ambassadors share their ideas and success stories about their endeavors and the communities they share in. More and more hacker spaces keep popping up and spearhead a growing community of Makers to keep learning and inventing. It’s a lot to chew, but these places offer all sorts of savviness in programming, mechanical engineering, electrical engineering, and computer software design to name a few. It’s a great place to hang if you love taking stuff apart and want to hang with others doing the same thing. I’m keeping my eyes on the Steam Carnival up in LA to see what sort of sorcery those makers come up with.

There’s endless tales to be told from SXSW 2014, and some additional experiences may soon get their own blog post. Keep on the look out!

Some Serious Skills in Traditional Ornamental Design

DavidSmith

This video showcases the astonishing process that David A. Smith puts towards his work as traditional sign writer, glass gilder, and graphics artist.