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Marketing

Category Archives: Marketing

Web Technology Essentials That Many Miss

You probably know that web technology is constantly changing.

Most businesses have a website. Most businesses want their website to be an effective tool for generating leads, sales, or reinforcing their brand.

Most businesses fail. There are a few winners. Those winners enjoy most of the benefits of web marketing.

So what do the winners know that most don’t?
1. Technology matters
2. Branding matters
3. Story matters
4. Plan Matters
5. Measurement Matters

Technology matters
You need to select your technology tools – your tech stack. Tools like WordPress for your CMS (Content Management System) and Infusionsoft for your CRM/Email marketing system.

You need web pages to load quickly, so how you build your web pages matters. Page markup matters. The WordPress theme you use matters. Where you host matters. First bit server response matters. You need SSL, SPF, DKIM, DMARC and more.

You need a technology partner that can help make decisions and implement these decisions on selecting your web tech and hooking it all up.

Branding Matters
You need to select your brand and it’s message. If you want to be a distinctive higher-end brand, that means a great logo and custom font. If you are an everyday value brand, clipart, and standard fonts will work just fine. Keep in mind, the colors you use matter.

You need a branding partner that can help you make decisions on brand and execute on the vision.

Story Matters
People think in stories. Stories that grab your attention. Stories that share hard-won insights. Stories that stir the soul of what is possible.

Most websites should be a story that unfolds before you and engages your attention. People should feel emotions and think thoughts. Emotions sell.

You need a partner that can help you bring your story to your people.

Plan Matters
Web marketing is hard to do. Most businesses do it poorly. Why? They have a bad plan or no plan – then they execute it poorly. They don’t measure their successes and failures. They don’t know how to learn to do better.

You need a partner that can analyze your customers and their needs, look at your competitors and then create a plan that can win.

Measurement Matters
Almost no one wins out of the box. To be successful at web marketing, you need measurement to figure out what is working and what isn’t working. Then you adapt your way into success.
In our long experience with digital marketing, many businesses hook up analytics (shame of the few who don’t even hook up Google Analytics), but very few look at their analytics account reports to see what is working and what isn’t.

You need a partner that can measure web activity, understand what is working and what needs to change, and can implement these improvements. Meet your partner today

If Google gave you business advice, you’d listen right?

It’s your lucky day! We’re here to celebrate the end of summer by sharing that advice, sharing a taco and sharing a beer.

Join Ninthlink, a creative team of marketers, entrepreneurs and creative strategists for a live Workshop on “Mobile First Marketing”. Our innovative leaders Craig Jacobson and Jeromy Stallings will be showing off the mobile tactics that are getting customers over 300% improvements in both leads and sales.  Come hang out, learn some secrets and grow your business.

Learn More and RESERVE YOUR SPOT today!

Mobile First Marketing Workshop
Wednesday, September 28, 2016 from 4:00 PM to 9:00 PM (PDT)
3861 Front St. San Diego, CA 92103

4:00pm to 6:00pm: Craft Beer and Tacos (Complimentary)
6:00pm to 7:00pm: The Secrets of Mobile Marketing
7:00pm to 7:30pm: Q&A
7:30pm to 8:30pm: Social Hour

Something to ponder….What’s one thing that you loved that was replaced by your iPhone?

Puradigm: Fresh and Clean Solutions

Puradigm offers proactive air & surface solutions through a host of products that each contain Puradigm’s ingenious new technology. We always look forward to providing solutions and strategies to companies such as Puradigm as we get a first hand introduction to the superiority of the product and how this will make a difference in people’s lives. We’ve got one of their systems cranking away in the office to keep everyone here breathing easy and staying healthy.

After learning everything we could about the technology and the company, it was time to begin the leg work on introducing Puradigm into the marketplace with a complete branding package. A branding guidebook for Puradigm was crafted to drive digital and print materials, including a logo, type guidelines, color usage, and pages after pages of how to treat the brand. The style guide then paved the way for the Ninthlink team to implement further services such as sales sheets and brochures, 3D renderings of Puradigm products, video production, a total website solution, and a multitude of sales support. We’re excited to show you how we built the look and feel of Puradigm from the ground up. Watch out for a case study in our work section soon.

 

Introducing Ninthlink Ventures

Ninthlink is excited to share with you, the launch of Ninthlink Ventures! Ninthlink Ventures’ mission is to seek out, invest in, and develop the products and ideas we believe in. We partner with stand-out entrepreneurs to take their vision all the way from concept through completion and ultimately onto success.

Ninthlink Ventures was formed to extend an invitation to small, boutique, businesses and entrepreneurs, to partner with a group of like-minded people who want to invest in their ideas and grow together.  Our experience encompasses everything from manufacturing and warehousing to website development, advertising, clowning, retail, marketing, legal services, and underwater basket weaving, to make sure that your business gets set up the right way.

We are looking for Carmen San Diego, have you seen her? Or, if you can’t find her, we’re looking for another individual or group of individuals who think that their idea, product or service that they are offering already is, or has what it takes to be, the best in the space that they are looking to break into. Maybe that space is outer-space, your-space, my-space, or underwater basket weaving.

Check out our page and go ahead and share your vision with us! https://www.ninthlink.com/ninthlink-ventures/

 

Ninthlink Joins SDX

Ninthlink is excited to announce that we’ve joined SDX, formerly the San Diego Ad Club! SDX has been a leader in San Diego since 1911, providing unparalleled networking, education, and advocacy opportunities to its members. As a full-service digital agency, Ninthlink is excited to connect with fellow industry experts and leaders to promote and grow our business and to better the digital community in San Diego.

Since joining SDX, we’ve attended an educational seminar about Programmatic Marketing, joined multiple committees within the organization, and have donated our design services to help create post cards, web graphics, newsletter images, and signage for the upcoming Mingle Bells bash. If you’re interested in attending the biggest marketing and advertising party of the year, you can register for Mingle Bells here.

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