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Marketing

DesignDigizinesMarketingOnline ConversionTips

The Evolution of the Hashtag: How Businesses are Using Hashtags to Build Brand Awareness

Do you remember when the pound symbol (#) was just a button on your telephone? That button that automated phone systems and customer service calls often asked you to press to “get more information”? If you forgot that “#” was even called a pound symbol, I’m not surprised. In the last seven years, the pound has been completely transformed by the social media world and now goes by a new name: the Hashtag.  (more…)
October 23, 2014
DigizinesMarketingTips

Can Your Blog Make Money?

There are a lot of popular blogs out there that make their money through advertising on their site. These blogs have software that allows ads to pop up within or alongside their content.   Making them is way easier than you can think, you require a topic which  will get audience, and viewers.  With Livestream Services you can have your own channel at the disposition of everyone in minutes, as it is accessible without having a TV, so viewers can watch…
October 7, 2014
MarketingTips

Look Before You Tweet!

DiGiorno Accidentally Uses Domestic Violence as a Platform to Sell Pizza The social media world learned an important lesson last week thanks to DiGiorno pizza: always check your hashtags. When the video of NFL running back Ray Rice assaulting his wife in an elevator surfaced, many took to Twitter to express their empathy for Janay Palmer, offering their own abuse stories using the hashtag #WhyIStayed and #WhyILeft (more…)
September 30, 2014
Marketing

Google Discontinues Authorship Photos In SERPs

Recently, Google’s Webmaster Trends Analyst, John Mueller, announced the global discontinuation of authorship photos from the search results. So, what exactly does this mean? Up to this point, individuals who verified their authorship through Google+ often had their photo displayed next to their publications in the SERPs. But moving forward, this will no longer be the case. Instead, Google has opted to simply post the author’s name next to their work omitting their photograph completely. Why doesn’t Google want to…
July 7, 2014
DevelopmentMarketing

Think with Google : The Profit-Driven Marketer

Props to Corey Eulas for pointing out this excellent collection of information from Google themselves about a change in mindset to go from thinking about Marketing as a cost, to thinking about Marketing as the full profit center that it can and should be. It seems along the lines of "the more you know" / "knowledge is power." If the question is simply would you rather have a cost per acquisition of $80 or of $90, the answer is that…
June 4, 2014