Marketing
True to form, Google is making big changes when it comes to their online PPC system, Google Adwords. Recently, the search engine leader announced 2 major changes to their paid advertising channel including: 1. Enhanced Campaigns 2. Phone Numbers In Ad Text As a result of the first change, Enhanced Campaigns, advertisers will no longer have the option to target desktops, mobile phones and tablets independently. Instead, each campaign will appear across all devices. The thought behind the new upgrade…