Macy Gray aka DJ Nemesis Jackson + W San Diego

Thanks for joining NINTHLINK & AIGA San Diego for an awesome presentation. We have compiled a directory of blogs, websites, and resources to aid all attendees in developing and researching online strategies.

Acquisition
SEO :: Bruce Clay : SEO Book : Google WebMaster : Compete.com : Alexa.com
PPC :: Google AdWords : Yahoo Sponsored Search : Microsoft Ad Tools : Market Position
Pay Per Call :: Ingenio : Super Pages
Pay Per Action :: Turn : Google PPA
Online Advertising :: AdBrite : Double Click : Value Click : Federated Media : ClickZ
Email List Rental :: Sales Genie : Info USA
Blog Advertising :: Tech Crunch : Blog Pulse : Blog Ads : Feed Burner
Video Advertising :: Spot Xchange : Value Click : Bright Roll : Vmix : Ad Ready
Viral :: Stumbled Upon :
Affiliate Marketing :: Commission Junction : Linkshare : Revenue Today
Web 2.0 :: FaceBook Analytics : FaceBook Ads : Open Social : Zip Wide Web : MojoPages Razoo : My Blog Log : Ning : Review Me : EventFul
RSS :: Pheedo

Conversion
Conversion Tips / UI Design :: GrokDotCom : Conversion Rater : Conversion Chronicles
Analytics Tools :: Google : Omniture : Index Tools
Analytics Tips :: WebMetrics Guru : Web Analytique

Retention
Email Marketing :: Email Marketing Reports :
Loyalty Programs :: Customers Rock :
Community Platforms :: Vmix : Drupal :
Customer Relationship Marketing :: Seth Godin :
Blogging :: Dosh Dosh : Blogger : :

Please add, comment or post questions.

Please feel free to contact us to learn more about how you can get the most from online for you and your clients. Check back soon as we will be posting a Webinar from the meeting.

Thanx – Jeromy and The Ninthlink

Ninthlink has been getting more requests than ever to develop online retail experiences that help tell brand story and encourage customers to buy online. The following STEPS have been prepared as a result of our experience working with clients and friends to launch their websites.

The following STEPS are to facilitate DIALOGUE online. Have Fun

STEP ONE Know your Customer
The basis for great marketing programs is a solid understanding of who you are trying to communicate with. That’s why its important to build customer personas as your first step. Each brand has differing factors of importance but some key factors to define your personas are:

Demographics : Culture : Individual Behaviors e.g. personalities, motivations, perceptions, and attitudes : Level of Technology Knowledge : Behavioral Outcomes of Experience e.g. Information gathering, comparing, purchasing, or post purchase analysis.

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Ninthlink has been focused on improving website design experiences through analysis and review of client site traffic behavior. Trends we have observed over the past few years include emphasis on the following conversion check points.

CONVERSION POINT ONE Compatibility Issues
Are your clients even seeing your content and message?
An essential step to enhancing your experience is to ensure that your visitors can actually use your site. Check your site for the following usability issues:

Browser Compatibility : Operating System Compatibility : Java/Flash Support : Connection Speeds

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I don’t like to constantly quote eMarketer, but they have been releasing some very relevant reports that I feel need to be shared. According to their recent report, UK online ad spending is expected to outstrip TV ad spending in 2 years. Wow, so big things are already getting announced in 2008.

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veryone mark your calendars for a special presentation from Ninthlink’s CEO Jeromy Stallings. He will be speaking to design professionals at San Diego’s AIGA “XD3 Business Lunch Speaker Series.” Wednesday, January 23rd from 1130-1pm. Click the link to register today!

Our new Christmas micro site was a huge success this year. We had thousands of people create, share and enjoy. If you haven’t checked it out yet…DO IT. All you have to do is click on the image above.

A case study is soon to follow with the launch of our new site.