How does digital meet coffee? At mystarbucksidea.com, that’s how. With Starbuck’s recent reorganizing of their business model to regain their competitive advantage in the coffee industry, they have launched mystarbucksidea.com. The site allows Starbucks customers to post their ideas on how Starbucks can improve customer service, create new loyalty programs, or new product ideas. Each site user is also allowed to vote and comment on their favorite ideas. The ideas with the most votes obviously get the most attention from the Starbuck’s execs. The site also features a section called, “Ideas In Action.” These are blogs from the execs that have taken ideas from the sites and actually implemented them into real initiatives.

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