The internet has received the most attention from marketers on how to easily turn on the flow of visitor traffic and optimize conversion rates to keep a consistent return on marketing investment. No questions asked this works, but what about all the customers that have put up with your marketing activities and decided to make a purchase? Those customers will switch brands in a heart beat if you let them because there are a thousand others utilizing the same tools for customer acquisition. The internet has innovated customer retention techniques for marketers that were not available a few years ago, but many marketers have been slow to adapt. So next time, instead of thinking how many visitors you will drive to your site; think about how many customers you will get to become repeat buyers of your products. Surprisingly, you will see your marketing dollars working more effectively than ever before.