What if you thought about it this way?

The internet has received the most attention from marketers on how to easily turn on the flow of visitor traffic and optimize conversion rates to keep a consistent return on marketing investment. No questions asked this works, but what about all the customers that have put up with your marketing activities and decided to make a purchase? Those customers will switch brands in a heart beat if you let them because there are a thousand others utilizing the same tools for customer acquisition. The internet has innovated customer retention techniques for marketers that were not available a few years ago, but many marketers have been slow to adapt. So next time, instead of thinking how many visitors you will drive to your site; think about how many customers you will get to become repeat buyers of your products. Surprisingly, you will see your marketing dollars working more effectively than ever before.

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