Digital Ad Spending Forecasts Good, traditional not so

If you are in the advertising industry you know that annual ad spend is directly related to economic issues. When the economy starts a recession or decline, then the industry does the same (its a very cyclical environment). New forecasts that came out from ZenithOptimedia show this exact relationship, but they also point out something completely good for those of us in the digital space. Online ad spending is being forecast to see a climb from $36billion to $44.6billion, or from 8.1% to 9.4% of all ad spendings. I think we are seeing that digital advertising is going to be able to distinguish itself from traditional advertising in the eyes of marketers.

Leave a Reply