Marketing

Europe is So Hot

By February 13, 2008 No Comments

No, not model hot. A new trend report was released with some astonishing trends of Internet connectivity growth within Europe’s 48 countries. As most would expect, the tech-savvy Scandinavian region has the highest Internet penetration with estimates around 80% of the entire population. Growth is also evident in most of Europe’s other countries, but what is astounding is the growth by demographic. Internet penetration amongst 16-24 year olds in all nations of Europe is between 80-90%. Generation Y is a new breed of consumers that, no matter their country’s infrastructure are finding ways to keep connected.

source: eMarketer

Leave a Reply