Some companies get scared of the word "free." Free does not equate profit and "in the black." Free, however, is a necessary selling tool to grab the attention of consumers. Sure, there will be those who take whatever is free and run away with big smiles on their faces; that's inevitable. But there will also be a significant amount of consumers who will take what is free and buy more products from the company or website--such as the buy two…
Jeromy StallingsDecember 1, 2009