A new twist was introduced in the daily deal market as Groupon launched their highly anticipated Groupon Now, which delivers local, real-time deals to consumers using their mobile application. Once your location is determined, a list of time specific nearby deals can be seen. The biggest benefit for businesses using Groupon Now is it’s ability to drive sales and customers during non peak hours of business. Deals can last anywhere from a couple of hours to an entire day depending on how long a business wants to run it, giving them greater control over their specials.
Currently only available in Groupon’s home city of Chicago, it won’t be long before these realtime deals make it to a city near you.