Monthly Archives

July 2013

Marketing

Pay Per Click: Not Just Any Monkey Can Do It

Ouch, that hurt! I was once told by a client several years ago that Pay Per Click Marketing was so easy that even a monkey to do it. While that comment was baseless and untrue at the time, it still stung. As you know, perception is reality; and if a customer truly believed that any monkey could run a successful pay per click program, then perhaps I had gotten myself into the wrong business. Years later, it has become clear…
July 31, 2013