A Little Bit of What We Saw at SXSW

For everything that’s happening in Austin, TX for SXSW, there’s only a miniscule amount of information that can be taken in when relating to the event as a whole. But that’s okay, because everywhere you turn, there’s something amazing to be seen in the sea of brilliant new technologies, information, and ideas. Craig, Alex, and Matt embarked on the journey to Austin to soak themselves in what SXSW had to offer, and they came back with a few things to share.

The team made it a point to learn about the latest from the UX/UI world as well as see what some of the great online innovators are saying about the state of responsive design and preparing for the influx of devices that are being introduced to market. Admittedly, much of what we heard was still being attributed to the birthing era of responsive design, and much of that we are quite familiar with as far as going through the rounds and testing responsive ideas ourselves. A common theme we were hearing was the internet of everything and the internet of things. As we see more consumer products being introduced as “always connected” and “smart” such as the NEST, there comes more thinking and planning on how the experience will be portrayed. It’s definitely exciting times in the world of user engagement.

Apart from the technical aspects of the web, we saw quite a few inspirational talks from peeps that have started some good things. Dark Rye is a small group of people working on unbranded content for Whole Foods Market. The idea is all about storytelling and the end result is a online catalogue full of engaging video and inspirational stories. The budget is low but it all stems from passion – the passion of the stories that are found and the dedication of the team that makes it all happen. It’s a great recipe for an audience to click the share button.

Of course, with the maker movement in full swing, we had to sit in on some DIY talks. We saw 4 ambassadors share their ideas and success stories about their endeavors and the communities they share in. More and more hacker spaces keep popping up and spearhead a growing community of Makers to keep learning and inventing. It’s a lot to chew, but these places offer all sorts of savviness in programming, mechanical engineering, electrical engineering, and computer software design to name a few. It’s a great place to hang if you love taking stuff apart and want to hang with others doing the same thing. I’m keeping my eyes on the Steam Carnival up in LA to see what sort of sorcery those makers come up with.

There’s endless tales to be told from SXSW 2014, and some additional experiences may soon get their own blog post. Keep on the look out!

Jacuzzi® Brand’s Microsites

Check out our latest launch of the two microsites created to support the release of Jacuzzi® brand’s latest and greatest:

http://avviocollection.com/ - This responsive microsite supports the release of Jacuzzi Luxury Bath’s newest collection of solid-surface baths – the AVVIO™ Collection. It’s designed to be a stylish, easy-to-use site focused on the three new baths, locating a dealer, or downloading documentation.

http://www.jacuzzi.com/hot-tubs/the-j-300-collection/ - Introducing the Newly-Updated Signature J-300 Collection! This site is a visual feast, focusing on the latest and greatest features and updates to the already iconic, best-selling line of Jacuzzi Hot Tubs. The ability to showcase a product video, infographics, the models, and additional product information is carefully balanced in an attractive, responsive layout.

Augmented Reality: “Your Perception Is Your Reality”

Augmented Reality, or AR as it is quickly becoming referred to in the tech space, is currently making quite a splash on the scene, yet has remarkably been within our reach for over 30 years. AR, a technology that superimposes a computer-generated image with our view of the real world using sound, video, graphics, or GPS, enhances the way we perceive reality.

Technically speaking, AR adds layers of digital information on top of physical, tangible items we see in the world around us. A Boeing researcher, Tom Caudell, first coined the term in 1990, referring to a version of the technology used by aircraft electricians. What makes the technology different today is that it can be used by anyone. Developers have the technology to create it and with a smart phone or tablet, we have the technology to use it.

AR is virtually everywhere; you just have to look. Sports coverage on TV, for example, is a form of AR. Slow motion and the virtual image on a TV screen of a first down line in football are older forms of AR that require much larger systems. Now, we can constantly be connected to the internet and have access to devices that fit in our hands, like the iPhone and Android smartphones and tablets with video capabilities. We can easily overlay information on top of a video or picture with just the click of a button.

The app world is a perfect example of where AR is growing and thriving. Whether it is used for applications, like Computer Science professor Steve Feiner and PhD candidate Steve Henderson’s AR project for the military, or used with apps for the sake of fashion, like Cassette Playa’s T-shirts at Paris Fashion Week, Augmented Reality is changing the way we visualize the world in front of us.

At Ninthlink, we’re having a lot of fun with AR. Our designers and developers are constantly researching and tinkering with the technology and we’re currently in the process of integrating AR into some of our projects. One of our clients, Qualcomm, the brains behind the Vuforia platform that enables best in class AR app experiences, is a perfect example of the way AR is escalating. You can check out more about Qualcomm’s Vuforia platform at vuforia.com

5 Startup Copywriting Tips

One of the biggest problems start-ups run into is connecting with their audience. Although it’s easy to get bogged down with focusing on the product itself, it is essential to focus on marketing, as this is how you will gain traction with your customers. Check out these 5 startup copywriting tips to entice customers and grow to the next level.

http://mashable.com/2013/10/22/startup-copywriting/

Ninthlink Seeks Conversion Optimization Specialist to Join Top-Notch Marketing Team

Ninthlink, Inc. is a creative online marketing agency in San Diego. We’ve provided online marketing, design and development services to a wide range of clients and industries for over 14 years. We bring years of experience in all aspects of online marketing due to our amazing 15- person team. Team members are constantly learning new technologies, and are expected to keep up with learning and utilizing the latest techniques and tools in the online marketplace.

The Conversion Optimization Specialist will be responsible for improving conversion rates for a variety of clients. Working closely with project managers, marketing, design, and development teams, they will analyze client goals, existing conversion points, traffic sources, target audiences, and make recommendations. This is a great opportunity with a premier full service agency to directly impact client results.

Responsibilities:

  • Ensure understanding of client goals
  • Research target audiences/personas
  • Determine appropriate conversion optimization strategies to include ROI analyses and present to key stakeholders
  • Work with design and development teams to create a/b/multivariate tests to include:
    • Conversion forms
    • PPC to landing page tests
    • Banner ads to landing page tests
    • Calls to action (sitewide optimization)
  • Translate both qualitative and quantitative test results into actionable business insights
  • Provide reporting on a weekly basis to clients and internal teams
  • Synthesize data/research from multiple sources to define testing thresholds and better understand test outcomes
  • Ensure site architecture and site optimization strategy keep pace with evolving organic search practices

Qualifications:

  • 2+ years in a web analytics role and experience with website optimization required
  • Proven experience in using data to identify issues and create clear actions to improve website performance and KPIs
  • Highly analytical and experienced in running a/b/multivariate and usability tests
  • Solid experience with testing tools (e.g. website optimizer and Visual Website Optimizer)
  • Experience in web analytics programs & Excel
  • Proficiency in user experience best practices and copywriting preferred
  • Results driven, experienced individual that can reliably meet goals & deadlines
  • Passion for solving complex challenges
  • Highly motivated, resourceful problem solver with the ability to lead and interact effectively with clients

*Please send resume and cover letter, along with salary requirements to julia@ninthlink.com