Qualcomm proved a significant presence at the Consumer Electonics Show in Las Vegas this year. With CEO Paul Jacobs introductory keynote speech and three large booths throughout the convention, they created quite an impact with plenty of new technology to showcase. We’ve been working with Qualcomm to strategize a UX experience with design and development of two large scale touchscreen applications, both of them fully interactive and one of which is showcased on an ELO 55″ touchscreen monitor.
If 2012 was the year of the Penguin and the Panda, then what will 2013 be the year of [insert name of cute, cuddly animals here]??? If your SEO results suffered in any way, shape, or form last year, many Industry experts believe online marketers will endure “more of the same” this coming year. The list of what to expect includes continued updates to last year’s game-changing Penguin and Panda algorithms (link buying, content stealing is bad!); and a lot more interest in what’s happening with your brand in Social Media (activity and growth is good!).
Sites that have been “over-optimized” will continue to slide downward in favor of sites that provide better user experiences. Period, end-of-story. While this may not be the most shocking news to people, the Big G has been promising this as reality for at least the past 6-7 years. But it wasn’t until Penguin and Panda updates happened last year, that we finally believed them.
Other predictions include the squeezing out of organic real estate on the SERP’s in favor of more Paid Ads (get used to it) and perhaps a little more competition from a relatively new, upstart search engine (see Blekko.com). While we don’t anticipate that Blekko will steal away a thunderous amount of traffic away from Google, they are already making inroads on mobile tablet searching. We expect that they, at the very least, finally get on the public’s radar this year.
If we were to offer any advice coming into the new year, it is this – optimize your brand online the right way! Look at your analytics, look at your site speed & load times, look at your activity in Social media, and look to see where your customers are getting hung up and falling out. Your goal this year should be to better meet the needs of your customers. If you are still unclear what the purpose of your users are, why not survey them just to be sure. While SEO is not the end-all, be-all it once was, organic traffic is still the best return on your investment. So, understanding how to play the game is still worth your while.
Here’s wishing you the best of success online in the new year!
Ninthlink’s team of digital artisans have embarked on a journey to discover the history and culture of Craft Beer. As a tribute to that first time you ever sipped, swagged or pounded your first craft beer, we decided this year to embark on learning from friends and family about their stories with beer. And/so, as with many other Ninthlink creative ventures from our past, we dove head first into learning and crafting Beer that celebrates traditions of our ancestors and supports a growing generation of passionate, hardworking and dedicated craft brewers. We Partnered with 3 amazing local home brewers Jeneric, 3 Best Friends, and Chad Newell to create 7 delicious brews. Check out more at overtime
Today is 12.12.12, WordPress 3.5 codename “Elvin” was released yesterday, and if you need any more of a hint that the world as we know it may be coming to a close, the Facebook has launched their (your) Year in Review today. Go there, and see a slideshow of your “top” (?) pictures from 2k12 , as well as the 20 most commented/liked things that you did this past year? In case you forgot about some key events of your past 300something days. For instance, without it, I would have probably failed to remember one of my top 20 events – that our water heater died at the end of February. Oh, the Facebooks… READ MORE
I don’t think it is any secret that we here at Ninthlink enjoy beer, from time to time at least. And it certainly won’t be any secret in another week or two. Why? Well I guess that is still a secret. But what should be no secret, is that Stone Brewing Co. is releasing another batch of their “devastatingly fresh” “Enjoy By” IPA! Bottling today, with an Estimated Arrival Date of Monday around the nation. READ MORE
We have a boatload of ‘free’ Google Adwords coupons that need to be used by December 30th. Google’s current policy states an advertiser must spend $25 of their own money BEFORE receiving $100 free in credits/clicks, which is a little different from the past – but the money is still good.
Vouchers can only be used by new advertisers with a billing address in the United States or Canada
New advertiser accounts must be created between now and December 30, 2012 and must remain active through December 30, 2012.
Advertiser must spend $25 of own money before eligible for credit.
Only one coupon can be applied to any new advertiser account
Coupons must be applied to advertiser accounts within the first 14 days of their creation
With the goal of selling individual dealers instead of the cars themselves, we designed and developed a microsite for San Diego County’s Honda dealers to give visitors a general overview of Honda’s current models, promotions, and the ability to locate their nearest Honda dealer.
Eureka! There IS life beyond Google! This, of course, is the cry of many online advertisers these days, as everyone is scrambling to find alternative sources of traffic on the web. Many are discovering, in fact, that buying outside of Google can be cheaper, better, and (often) more effective. The technology is so good nowadays and the targeting is so precise that many of these other networks can offer creative purchasing options such as cost per action (CPA), cost per lead (CPL), cost per sale (CPS) and cost per inbound call (CPIC). This added flexibility gives you, the advertiser, a lot more control over your results that makes buying through Google seem almost antiquated. These alternative networks also offer up a variety of targeting methods such as demographic, behavioral, and retargeting options that are simply too good to pass up.