According to a recent study done by eMarketer, mobile gaming downloads, worldwide, are going to double in size to 460 million downloads by 2009. Americans are invested too deep in different technological devices to probably see any shifts in the next few years, but we are going to see significant changes in large developing countries for 2 reasons. First, these countries have never had the disposable income to buy any gaming devices. Second, mobile subscriber rates are increasing significantly in developing countries which is giving many people access to personal electronic technology for the first time in their lives. What we should look at here is: start developing as many mobile programs for these new consumers as soon as possible because the more they are able to access through their mobile devices the better.