I just got an email from the guys over at National Forest and they helped design and create the set design for this Puma ad. All I can say is that this whole project looks like a lot of fun (albeit seemingly quite laborious). Check out the creative process over at the National Forest website.
Craig joined the Ninthlink team in 2002 as an intern before graduating from SDSU in 2003. For the last eight years he's been wrangling interface designs, falling in love with various typefaces, and enjoying urban color palettes found on his bike ride to and from work. He keeps the creative juices charged by spending time in the ocean and mountains and a steady routine of yoga and meditation.