Case Study: Lower CPA and Higher Conversion Rates with Pay-Per-Click Optimization

By March 29, 2012 No Comments

Ninthlink ran a marketing campaign throughout the holidays for Perrier-Jouët, offering a champagne gift special.  Our optimization efforts blew away the CPA and conversion rates from the previous year.

After a month of building out adgroups, writing copy, changing keywords and adjusting bids; we exceeded our goal by obtaining a CPA (cost per acquisition) under $8 – compared to last years $10.

Here are the metrics broken down for the entire campaign:

When compared to last year:

Overall CPA – Decreased by 35.75%
Overall Conversion Rate – Increased by 34.61%

Strategy entailed:

Contact Ninthlink to see how our PPC Optimization efforts can decrease your spend and increase your results.

David Lussky

David has been a Project Manager with Ninthlink since 2009. He enjoys the beach, electronic music, outdoor activities, traveling, and dominating in fantasy sports.

Leave a Reply