Case Study: Lower CPA and Higher Conversion Rates with Pay-Per-Click Optimization

By March 29, 2012 No Comments

Ninthlink ran a marketing campaign throughout the holidays for Perrier-Jouët, offering a champagne gift special.  Our optimization efforts blew away the CPA and conversion rates from the previous year.

After a month of building out adgroups, writing copy, changing keywords and adjusting bids; we exceeded our goal by obtaining a CPA (cost per acquisition) under $8 – compared to last years $10.

Here are the metrics broken down for the entire campaign:

When compared to last year:

Overall CPA – Decreased by 35.75%
Overall Conversion Rate – Increased by 34.61%

Strategy entailed:

  • Creating a mobile version of the ad campaign,
  • strong bid management,
  • creating new and tightly wound ad groups and ads

Contact Ninthlink to see how our PPC Optimization efforts can decrease your spend and increase your results.

David Lussky

David has been a Project Manager with Ninthlink since 2009. He enjoys the beach, electronic music, outdoor activities, traveling, and dominating in fantasy sports.

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