Case Study: Lower CPA and Higher Conversion Rates with Pay-Per-Click Optimization

Ninthlink ran a marketing campaign throughout the holidays for Perrier-Jouët, offering a champagne gift special.  Our optimization efforts blew away the CPA and conversion rates from the previous year.

After a month of building out adgroups, writing copy, changing keywords and adjusting bids; we exceeded our goal by obtaining a CPA (cost per acquisition) under $8 – compared to last years $10.

Here are the metrics broken down for the entire campaign:

When compared to last year:

Overall CPA – Decreased by 35.75%
Overall Conversion Rate – Increased by 34.61%

Strategy entailed:

  • Creating a mobile version of the ad campaign,
  • strong bid management,
  • creating new and tightly wound ad groups and ads

Contact Ninthlink to see how our PPC Optimization efforts can decrease your spend and increase your results.

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