All Posts By

David Lussky

MarketingOnline ConversionTips

10 Do’s and Don’ts For Writing Web Copy

To begin with, it’s important to note there is a difference between web content and web copy.  Web content is meant to inform, discuss, or entertain, whereas web copy is designed to persuade users to take a certain action, which in many cases means making a sale.  This can include sign ups, orders, registrations, and subscriptions to name a few. (more…)
November 23, 2010
MarketingOnline ConversionTips

4 Steps to Writing Copy That Sells

Before we go over the steps to creating effective online copy that sells, it’s important to understand a couple of key insights into how users tend to interact with web copy.   According to usability and web design expert Jack Nielsen, people don’t read online, they scan.  Because of this, successful web copy must be scannable web copy (bullet lists, highlighted keywords etc.).  Another important factor to keep in mind is that emotion sells.  Emotion is the primary motivating factor encouraging…
November 18, 2010
MarketingTips

So You Want 14% Conversion Rates? We can do that…

Last week we began running A/B test for one of our client’s landing pages.  We served up 2 identical versions of the same landing page, with 1 small difference:  For landing page A, we used ‘sign up’ in our button under the data capture, and for landing page B, we used ‘get info’.  Although everything else on the page was the same, and even the result from a user entering their information was the same, one of these outperformed the…
November 11, 2010
MarketingTips

November Theme: Scripting Your Offer

During the month of October we offered some tips and strategies for creating high converting landing pages.  Much of this was focused on design elements and the placement of important pieces of content.  However, just as important as the visual structure and format of any landing page is the supporting copy and language being used.  While we briefly touched on this at times during the last month, we certainly didn’t give it the attention it deserves. (more…)
November 10, 2010
MarketingTips

Essentials of Web Page Conversion: Wrap Up

Throughout the month of October we delved into the topic of online conversion.  We reviewed proven online conversion tips, talked about AOL’s bold new ‘Project Devil’, which basically aims to revolutionize the way we interact with web pages in an attempt to boost advertising effectiveness/conversion, as well as went through both the design and content strategy behind the creation of high performing landing pages.  While we have covered a lot of information, there are a couple of key insights to…
November 3, 2010