Monthly Archives

April 2012

Marketing

Surviving Google’s Penguin Update

If you haven't heard by now or read in our previous blog, Google is making an important algorithm change known as the Penguin Update. This update is centered around Google's quality guidelines and namely concerns the following 8 principles outlined by the search engine giant: (more…)
April 30, 2012
Design

Get To Know Google’s Penguin Update

On Tuesday, Google officially announced the name of their new algorithm change...the "penguin" web spam update. The latest information about this update can be found on Matt Cutt's blog, listed here: http://googlewebmastercentral.blogspot.com/2012/01/page-layout-algorithm-improvement.html Essentially, this update focuses on the page layout and the overall experience users have with your website. Sites that have traditionally had too many advertisements "above the fold" are the ones searchers typically have trouble accessing the content; and those are the sites most prone to be affected…
April 27, 2012
Marketing

Greetings from the War Room

More and more it seems that the Internet marketing space has become more like a war zone. The constant changes and major announcements from the search engines and social media sites, the dissemination of this information from Industry and non-Industry leaders alike, and the confusion surrounding each piece of news has created a constant state of chaos for everyone participating in this arena.  It seems that with every Facebook “conversion to Timeline” we get a Google “exact and phrase match…
April 18, 2012
Development

Ninthlink Flips Turn.com from WordPress to Drupal 7

Ninthlink was tapped by Turn, a leading technology firm that builds and delivers cutting-edge marketing solutions to clients based  on real-time data insights - to flip their existing website, originally built in WordPress, to the more powerful and flexible Drupal content management system. Turn decided to make the switch from WordPress to Drupal because of its ability to scale up with more complex features and the functionality necessary to meet the growing demands of their business needs, which in this…
April 5, 2012