February 2013 – Ninthlink

PPC Campaign Optimization Increases Call Volume 300%

After a review of Medifast’s existing PPC campaign, we developed a strategy to help increase conversions (phone calls) and overall ROI. As a result, year over year traffic is up 125% and call volume has increased 300%. (more…)

David LusskyFebruary 28, 2013

Design

Interactive Product Brochure for Signet Armorlite

In support of Kodak’s new Unique DS™ lens technology, we created an interactive product training brochure for the web and Ipad highlighting features, benefits, and technical specifications to better assist sales reps and eye care professionals. (more…)

David LusskyFebruary 28, 2013

Design

Site Enhancements Generate Buzz Ahead of New Collection Launches

We gave Petunia's homepage a refreshed look to support early release announcements for 2 new collections; Petunia Handbags and Sons of Trade, a lifestyle collection for men. The announcements for each collection were given prominent space on the homepage and direct interested users to a landing page where they can submit their email address to stay up to date on important details regarding each product's upcoming launch. In addition to generating awareness and building buzz around these new collections, Petunia…

David LusskyFebruary 28, 2013

Marketing

Enhanced Campaigns: Big Changes Coming to AdWords

True to form, Google is making big changes. But this time, it’s to their online PPC system, Google Adwords. Recently, the search engine giant announced their largest change in over a decade, “Enhanced Campaigns”, an updated system every advertiser will be forced to transition to by this July. The thought behind the upgrade is that we live in an ever-connected, multi-device world and so it should become easier to create and manage campaigns that can more effectively target individuals across…

NinthlinkFebruary 28, 2013

Culture Tips

Our Top Picks for Mobile Apps

The world of mobile apps is constantly evolving and rapidly growing at a spectacular rate. More and more we are spending time with apps as they become more useful and purposeful for our individual needs. Apps tend to satisfy three main driving points to fulfill what the end user is seeking to accomplish; fun & entertainment, convenience, and learning. I asked some of the iPhone users around the office what their three favorite apps are, although some got excited and…

Craig WheelerFebruary 21, 2013