Webby Award

Ninthlink just recieved an Official Honoree Webby Award for the Viral site, Face of Christmas.

Here’s a little background blurb I wrote for a newsletter a few months ago about the site:

Ninthlink decided to implement and test an interactive and measurable viral video marketing campaign for the holidays to prove the value and bring in the holiday cheer. Strategic planning produced 2 areas that we could measure to provide a successful result. The areas measured were: the amount of return visitors by uploading a new video each day for a duration of ten days; and the amount the visitor interacted with the site by allowing the visitors to vote for which videos were their favorite.

Strategy:
Deliver video and flash material as the interactive experience to improve visitor return rates and stickiness to website.

Results:
Unique Visitors: 1223 (didn’t even plan, but still an impressive number.)
Visitor Return Rate: 37%
Interactivity: 100% watched or voted for a video

Check the site to explore, and check back in a few days because we’re going to post a video about the site.

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