Monthly Archives

October 2008

DesignDevelopmentMarketing

The Basics of Racing
Lesson 6: Traction Management

WARNING: Don’t Use This to go Get Groceries. But, it’s Standard on the Track. Let’s recap. So far I’ve published 7 out 10 BLOGS (3 more to come) talking about “The Basics of Racing”. Each time using a specific racing skill or technique, as a metaphor, that I apply to the world of online design, development, or marketing. In the discussion about “The Racing Line” I told you that finding the line was the most important technical skill to develop.…
October 20, 2008
DesignDevelopmentMarketing

When the Going Gets Tough…
The Tough Get GROWING. Again.

I originally posted this message about 2 weeks ago. I think it deserves a second time around: The present business “challenges”, and the resulting “wait and see” attitude, brought on by our national economic troubles offer up two marketing choices: 1. Play it safe, don’t spend marketing dollars, and wait and see how things pan out, or 2. Take advantage of a tremendous positioning opportunity, slightly up your marketing spending, and come out the other side positioned in a leadership…
October 17, 2008
Marketing

Friday Office Funnies

  The Truth About Being Late Johnny Jones came into the office an hour late for the third time in one week and found the boss waiting for him. "What's the story this time, Jones?" he asked sarcastically. "Let's hear a good excuse for a change." (more…)
October 17, 2008
Marketing

Debunking the Political Rumors

Part of Ninthlink Cause's October Cause is to make sure that the public is informed about the important upcoming election. There is so much riding on this election and it is very important to educate yourself and vote. Well, due to many rumors that have started on the internet via blogs and irate emails, there are a lot of untrue facts floating around about both campaigns, specifically Barack Obama and Sarah Palin. (more…)
October 15, 2008
Design

The Many Types Of Blogs

I have been focusing on corporate blogging the past two weeks, so I’d like to take a brief break and talk about all the various types of blogs out there in the blogosphere. These blogs follow the same formula of the corporate blog when it comes to key words, meta tags, subject matter, and etiquette. These different blogs have their own agenda, often tied to the business world—the blog may connect to a book or movie, a specific product, TV…
October 15, 2008