Today, there are millions of people using the YouTube as an alternative form of education and entertainment. For example, you can learn almost any guitar song from an instructor for FREE by typing in the name of the song and including the terminology lessons or tablature. It is recommended that non-profits consider setting up there own Channel and begin encouraging members, partners, teachers and other alliances to contribute content and comments on the channel to build awareness and education.
Above, is an example of how the AdCouncil is promoting content and awareness by setting up and hosting there own Channel in YouTube.com. Visit the AdCouncil channel to learn more: http://www.youtube.com/user/adcouncil.