Patagonia Launches a Nice Interactive Experience to Promote They’re Latest Radness

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Patagonia does a great job promoting their lifestyle and the products that go along with it. This idea rings true with the latest flip book style catalogue of Fall 2009 Surf products.

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This brochure is only found online, which is nicer for trees and where I would think a company like Patagonia to be heading towards. The brochure is much like a pdf file and can be flipped through page by page. The bonus is some added flash functionality such as navigating through lines of clothing such as men’s t-shirts or watching a video. The navigation is super friendly and intuitive.

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The catalog has some absolutely gorgeous photography. Essential for a brand that promotes themselves strictly on lifestyle. What makes the interactivity a perfect compliment is the ability to explore deeper into the photograph and actually click on a video that gives motion and sound to the experience. I was itching for a surf after going through this catalog. And maybe one day I’ll buy one of their t-shirts.

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