Monthly Archives

January 2010

CultureMarketing

The Dark Side of the Moon

Just in time for people everywhere to cash in holiday iTunes gift cards, or maybe just because they felt like it, The Flaming Lips have teamed up with Stardeath and White Dwarfs, plus help from the man himself Henry Rollins, and Peaches, to recreate an epic: The Dark Side of the Moon. Yes, to summarize key words in that sentence : The Flaming Lips, Henry Rollins, The Dark Side of the Moon. Happy 2010.
January 5, 2010
Development

Book Review: Base of Pyramid Concepts and Corporate Responsibility

Sustainability Challenges and Solutions at the Base of the Pyramid Business, Technology and the Poor Edited by Prabhu Kandachar and Minna Halme Greenleaf Publishing This powerful book of essays addresses the challenges of global poverty and energy problems and offers possible solutions that corporations, individuals, and brands can help, either in the real world or via online platforms. At the heart of it: a Base of the Pyramid (BoP) concept of starting from the ground up, much like grass roots…
January 4, 2010
DevelopmentMarketing

2010 Buzzword: “Socialnomics”

The trendy buzzword we'll be hearing tossed around in the coming year is socialnomics, derived from Erik Qualman's book of the same name. From Facebook ad compaigns (like Burger Kings) to the ROI of YouTube videos, revenue, profit, and ROI from social media platform will dominate the digital concerns on cyberspace for 2010. Many brands will strive or die based on their social media presence and marketing strategies. The team at Ninthlink knows this well, and has been anticipating this…
January 4, 2010