There is an estimated 16.5 million adults over 55 in the U.S. involved in social networks, according to ComScore, and web designers are scrambling since the demographics indicate there is a need for more content sites for these folk.
Along comes NBC Digital Networks, a division of iVillage, teaming up with Proctor & Gamble Productions, launching a new portal of sites dubbed Life Goes Strong. The brand has launched in beta with 3 verticals: family, tech and style. The content includes articles, blogs, “expert” posts, how-to vids, and polls all from the point of view of the “aging audience.”
Do your bones feel creaky just reading this?