Industry Trend: Consolidation of Social Media

By July 22, 2010 2 Comments

It was bound to happen sometime, and this appears to be the year.  As a relatively new phenomenon, the realm of social media has kinda been like the old Wild West, a space dominated by self proclaimed ‘experts’, a lack of clearly defined structure and place in a marketing mix.

There has yet to be proven, consistent strategies, ways to measure tangible success, or even a consensus on which discipline is best suited to handle social media.  Since it incorporates elements from all, traditional ad agencies, digital shops, PR firms and even the clients themselves all seem to be capable of handling social media campaigns.

However, as the amount of attention given to social media increases, along with budgets, the largest holding companies are sure to become major players.  As one of the fastest growing segments, ad spending on social networking is expected to increase by 14% this year, according to eMarketer.  Now that social media is becoming a part of everyone’s marketing plans, large agencies and PR Firms are beginning to either open up new divisions dedicated solely to social marketing or will simply acquire smaller boutique companies, which currently specialize in this area.

Please share your thoughs about what you are doing to Promote and Grow your business online.  Or ask a Ninthlink Pro how to help.

David Lussky

David has been a Project Manager with Ninthlink since 2009. He enjoys the beach, electronic music, outdoor activities, traveling, and dominating in fantasy sports.


  • In the Internet world there are some or basically a very few types of proper movie sites.
    You get what you pay for and when paying nothing, you can’t really complain. Some videos will have subtitles or will be dubbed in another
    language; if these are present the viewer will not be able to turn it
    off so they need to know that they are there and be comfortable
    with them prior to download.

  • Klaudia says:

    Hey there Your entire web site runs up seriously slow to me, I am not sure who’s problem is that on the other
    hand wikipedia starts relatively good. Nevertheless, Thanks for creating such a fabulous
    articles. Everybody who actually came to this great site should have found this informative article really valuable.
    I’m hoping I’ll be able to get a lot more remarkable information and I
    should certainly complement simply by saying you have carried out remarkable job.
    I already have your site book-marked to see blogs you publish.

Leave a Reply