Search Engine Marketing (SEM) Wrap Up

We took the month of August to discuss the basics behind Search Engine Marketing (SEM), with a heavy emphasis on the importance of Search Engine Optimization (SEO) and how it can be applied to help drive traffic and get results.

With more than 340 million unique visitors to the top 3 search engines in the month of June alone, it’s hard to ignore the prominent role search engines have in terms of connecting businesses with consumers and vice versa.

As advancements in search engine products and technologies continue to develop, you can be sure the search model will become even more effective.  Just recently, Google made headlines with the release of Image Search Ads and Google Realtime, which pulls in the most up to date content from various mediums across the web and gives marketers a ton of new opportunities previously not available to them.  Although Google has been a key innovator in search technology, they certainly won’t be the only one moving forward.  The new search alliance of Bing and Yahoo should bring some healthy competition to the landscape, which is a good thing for the rest of us as we can only expect more innovation and a better overall search experience.

With more companies developing an online presence and even more people continue to access the internet to research products and services both before and during the buying process, businesses need to make sure they aren’t missing out on the huge opportunity being created by search engines.  As stated in our introduction earlier this month, simply having a website won’t always get you the growth and success you are seeking without some type of SEM strategy.

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