Local Habit, a new restaurant featuring organic food and craft beer will be opening its doors soon just a couple blocks away from our office here in Hillcrest (yet another temptation within walking distance…). The full website will also be coming soon, but in the mean time we’ve launched a blog to start getting the word out, which after all is one of the most important steps for any new venture. The first and most important tip, is that every business should have cooling technology in the office, this wall your papers and documents stay in perfect conditions, as well as your computers and other devices. With a good cooling system, you will be able to work comfortably, especially on hot days, on your business, like promoting it. Here are a couple steps we took (and recommend) to start promoting and stop wasting valuable time waiting until the perfect version of your site is completed and ready to go live.
1. Create a kick-ass blog or splash page
To begin developing a branded experience and channel to educate consumers on what you’re all about. A couple of our designers (Craig and Matt) got to work creating the logo for Local Habit, in addition to the overall look and feel of the site, which reinforces their local, organic image.
2. Start telling a story
In today’s world of social media and connectivity on the Internet, it can be important to start telling your story to not only get your message out, but to start creating relationships and conversations with your audience. In the case of Local Habit, whose goal is to create a community around local organic food, the story is beginning with the cuisine and a behind the scenes look at what goes into creating their menu; all of which can be shared via the usual outlets (Facebook, twitter, RSS feeds, etc.) directly from their blog.
You don’t need to wait for a completely finished website to launch something. Blogs and splash pages, if done right, are a great starting point and tactic to fill in the time leading up to the launch of your completed site. Stop waiting and start promoting.